GAP's New Updated Logo Henry Allwood

  • For this project I started off creating an editable replica of the original GAP logo so that I could make slight changes and edits.
  • Using a website named 'Survey Monkey' I decided to create a survey to ask some basic questions and get the peoples feedback. Here are some of the generic responses I got.
  • I then continued with the editable replica creating different variations but sticking to this blue based colour PALETTE.
  • I decided to play around with a green colour palette as I wanted to see what it would look like without the original darker blue that is used.
  • As a large stretch I wanted to change the type font of GAP’s logo, as I searched up different font types I decided I wanted to stick with the more industrial, smart corporate type of font. I found two different fonts to the original and put them under eachother on an illustrator file. One by one I asked each student around the room to come round and pick the one they think would look best on a new GAP logo. I left the original font as an option as well just in case more people did choose it as a preference and as you can tell from the image it got the least votes. The chosen font is called Goldoni, the runner up is called Bodoni XT.
  • I then continued to play around with shaping the original logo, seeing what combinations I could come up with also using the new font that was chosen. By doing this I eventually decided upon my final choice.
I started off with a basic square using the same preset colour as the original
using the direct selection tool I was able to grab all corners and pull them in to create a perfect circle.
Importing the new chosen font I placed it over the circle and centred it.
I then decided to remove the other two letters (being A & P) so I was just left with the G which I went on to enlarge and centre.
As black didn't stand out well over the navy background I decided to add a gradient to it using the colours blue and white. This gave it a more appealing and smooth look.
using a technique I found on youtube, I was able to create a shadowed sector of the circle using the pen tool and changing the colour to something darker.
  • Eventually it came down to two choices, whether I should keep the gradient on the letter G or whether I should keep it white. I selected five people to choose between the two and the outcome was 2:3, the gradient G being the more preferred choice.
Before
After
Created By
Henry Allwood
Appreciate

Credits:

me, me and again, me

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.