As designers and brands know, we live in a fast-paced, intensely visual age. Images are one of the most important ways brands connect with consumers, and that’s the reason visual fluency — the ability to see emerging visual trends and what they mean — is so important. The Adobe Stock Visual Trends report helps the creative community spot trends as they’re evolving, understand what they mean to consumers, and build on them for maximum impact. Here’s a peek at what we expect to see in 2019:
The Global Wellness Institute reports that the fastest growing portion of the $999 billion wellness and beauty industry is “clean beauty” — products that are ethical, sustainable, and transparent.
The NPD Group reports that nearly half of U.S. consumers actively seek natural ingredients in the products they choose, and retailers from Nordstrom to Sephora are giving more space to natural brands.
“Ninety-nine percent of people don’t dive — and probably never will. That’s why imagery is so important when it comes to ocean conservation. Our job is to take imagery that excites the world, to engage people with the most magical part of our planet — our underwater world — and through imagery get them supporting the fight to save it.”
— Richard Vevers, founder of The Ocean Agency
The innovative financial firm Aspiration created a program to help consumers match their day-to-day spending to their ethical beliefs.
Nearly half of millennials think CEOs themselves ought to take a stand on social issues.