SOLIHULL ACADEMY - BTEC Creative Media Production Developing Creative Media Skills (Unit 1)


Congratulations on your first step to success! By accessing this page, you've started your journey towards a qualification and experience in the world of creative media. Below, you will be given information and links to further information that will help you gain the desired skills and knowledge to successfully create the evidence you need to gain a formal qualification. Let's get started. Best Wishes, Mr Wilkinson.

Unit Aim

The aim of this unit is for learners to explore the use of a variety of types of media techniques and technology. You will work as a team to plan, record and present a simple media product and evaluate your own work.

Learning Outcomes

  1. Know the use of different media techniques and technology.
  2. Be able to plan the production of a media product.
  3. Be able to produce and present a media product.
  4. Be able to comment on own work.

Task 01 - What is Media?

Learning Activity 01

Watch the video all the way through to give you an overview of what media is. Once you've done that, watch the video a second time; this time, pause it after key points so that you can make notes.

Choose at least five different types of media. For each one, do some research to find out some of the common techniques that are used and the type of technology you may come across for each type; for example, in photography, you may come across the following:

  • Technology: DSLR cameras, mirrorless cameras, smart phones, flash guns, studio lighting, computers and editing software etc.;
  • Techniques: Rule of thirds, depth of field, editing presets, changing perspective, shutter speed and aperture etc.

Try and find out the how and the why for each of these techniques.

Assignment 01 - What is Media?

Create a free Adobe Spark account. this can be done on a web browser, tablet or phone. [Click the Poster, Graphic and Video links.] Create an infographic that shows the following assessment criteria:

  • 1.1 - Identify different types of media techniques and technology;
  • 1.2 - Outline the uses of different media techniques and technology.

SUBMISSION - Once you have created your infographic, download it and email it to Mr Wilkinson.

Task 2 - Media Production Process

Learning Activity 02 - Process and Action Planning

There are three key phases to production (sometimes called workflow).

  1. Pre production - Everything done before creating and collecting the product;
  2. Production - the creation or collection of materials for the product;
  3. Post production - Creating the final product and closing the deal with the client.

Depending on the type of media and the type of task, the activity in each phase may change. Watch the videos below to see what's involved with.

Look at the image below to see what is involved in a Graphic Design workflow. Can you identify which activities are in the pre production, production and post production phases based on the descriptions above.

Image Credit: https://medium.com/@garystclareart/gary-st-clare-the-graphic-design-process-25cff0f5b91

Assignment 02 - Planning

Use your Adobe Spark account to create a 30 second Spark Video which describes the stages of production for create a poster. You may wish to do some additional research on other models of workflow for graphic design.

Make sure your video covers the following assessment criteria:

  • 2.1 - Identify key stages of planning;

Next, write a plan for the client brief below. This could be as a word document, email, powerpoint or another format. The plan should cover all of the information below:

  • what the media project will be about;
  • what will happen at each stage of your workflow;
  • what technology or techniques will be used at each stage;
  • how the work will be presented;
  • a break down of any costs for you or the client;
  • how long each stage will take;
  • Who will be involved and what they will do.

Assignment 02 - Client Brief

You have received the following email.

"Dear Solihull Academy Graphic Design Team.

My name is Richard and I work on the Youth Engagement Team for Solihull Metropolitan Borough Council.

Following a recent campaign to reduce hate crime in Solihull, we noticed that a video made by young people (aged 12 - 16) has had the biggest impact on reducing incidents. As a result, we would like you to design web pages for a youth website called Solihull Solidarity. The aim of the website is to educate and inform people in Solihull about hate crime, why it's bad, what they can do to help stop it and what to do if they are a victim. We would like the web pages to cover the following:

  • Disability,
  • Sexual orientation,
  • Gender identity,
  • Race or ethnicity,
  • Religious belief (including non-belief).

Thank you for your involvement in the project.

Please can you send me a plan for your team in the next two weeks.

Kindest regards


SMBC Youth Engagement Officer

Work as a team to complete this task and make sure your plan covers the following assessment criteria:

  • 2.2 - Develop an action plan for producing a simple media product;
  • 2.3 - Contribute positively to the planning process.

SUBMISSION - Once you have created your video and plan, please post the video and send the link, along with your plan to Mr Wilkinson by email.

Task 03 - Creating A Media Product

Learning Activity 03 - Teamwork

Watch the first video below to see how you can work together when you're apart and the second and third videos to learn about what good teamwork looks like.

Assignment 03 - Working as a Part of a Media Team

Now it's time to put your plan into action. In order to be successful in this activity, you need to work together and carry out your agreed roles to create your individual web pages. Once the product is completed, you will need to present this to your teacher and explain how you met the assessment criteria below:

  • 3.1 - Contribute positively when producing and presenting a media product.

Once your product is complete, publish it using Adobe Spark and send your email to your teacher.

Task 04 - Better Next Time

Learning Activity 04 - Reflection

Being able to look at your work and identify what you need to keep the same and what you need to change next time is an excellent skill for life. The following video demonstrates the importance of good learning mistakes.

Assignment 04 - Self and Peer Reflection

In order to be successful at this task, you need to think about this unit from start to finish and identify two positive and two negative thing that will help you to complete a project like this next time. You need to make sure you meet the assessment criteria below:

  • 4.1 - Identify what went well;
  • 4.2 - Identify what could have been improved.

You must record your reflection for submission. This can be done by completing a SWOT analysis template, or recording your reflection in a word document or email. Once you have completed this task, you should submit it.

Congratulations! If you've successfully completed all of the tasks leading up to this point, you are half way to gaining a qualification in Creative Media Production.

Created by Mr Richard Stevan Wilkinson BSc PGCE ACMI VR for completion towards the Entry Level 3 and Level 1 BTEC Creative Media Production Qualification at Solihull (Alternate Provision) Academy.
Created By
Richard Stevan Wilkinson


Created with images by Charisse Kenion - "untitled image" • Obi Onyeador - "A Google Pixel 4xl Displaying Instagram's Play Store Product Page, Pixel Buds 2, Staedtler Stylus and Samsung Tab S On A Wood Table." • Alvaro Reyes - "I work in a software company designed and structured an app for field staff. That day we made a tour of our flow and could not miss a shot of our work :)" • Markus Winkler - "untitled image"