SWOT Analysis Summary: We strive to be the face of barbershops around the nation by offering the best customer services in all of the barber industries. Our spa treatments are very much at high standards, we currently have two professional masseuse at each location. Our products are also on the rise fulfilling the haircare needs of our clientele, which was a great investment. We are kind of strong in our prices we often have complaints about our prices, but the people who are willing to pay the price understand why we require the prices we do. Another thing is when clients are late they must pay a fee and we are strict about that and they don't really care for it as much because it can cause behavioral problems both sways. A food truck showcase would be nice to have to bring out customers to both the shop and the trucks. A radio commercial would be a great investment as well, which would help pull us out of the region. Our threats are always other barbershops with cheaper prices. We have also lost female clients and there children to beauty salons with men barbers.