Liz Galloway Lifestyle Experience Designer | Brand strategist | WELLNESS & FITNESS PROFESSIONAL | sustainable travel advocate



I’m passionate about creating great brands, ideas, experiences and products that make people’s lives easier and more enjoyable. I have a skill for quickly knowing a brands culture and business to customize its message. I have 15 years of experience strategizing innovative brand experiences and campaigns from small startups to multi million dollar portfolios. My passions have brought me an extensive background in domestic & international spa, wellness, fitness, yoga and luxury retreat experiences for various high end brands. I'm an adventurer, traveler, writer, and outdoor enthusiast that believes in a connected lifestyle. A drive that has lead me to continually gain new skills, explore 16 countries, study languages, and seek out new boundaries from design & programming study, to peak bagging, skydiving and flying helicopters. Our personal lifestyle is our brand, and that creates true authenticity. Live it to the fullest. I believe being uniquely you is the best relational market level.


I am a communications and marketing professional with with a unique blend of marketing expertise, executive-level business knowledge and creative design talent. Paired with my expertise in the international spa and wellness industry gives my C.V. the right blend. In short, I'm a lifestyle experience designer. When working with brands, my goal is to use my experience to drive market share, brand recognition and revenue improvement through strategic marketing initiatives and effective brand management in diverse markets.

I'm skilled at creating compelling subject matter and stories, for a wide range of voices. Contact me to learn more about how I can help you engage with your audience, create your wellness brand, or launch your project. We will design your strategy and track results.



liz@thelotuseffects.com | 801.867.2452





Events & Experiential Marketing

Brand Development

Story Development, Editing, Writing

International Luxury Travel & Retreat Design

Wellness | Spa | Yoga | Fitness Management & Design

Creative Suite Leadership

Digital Presence & Social Media

Travel, Tourism, Luxury, Outdoor Brands

Lifestyle Experience Design

B2B & B2C

Product Launch Strategy

Development Public Relations & Media

Content Creation & Development

Event Design


Vamoose Outdoor Lifestyle Magazine

Matador Travel & Lifestyle Brand

The Utah Review

HER Women's Magazine

Medical Spa Review Magazine

Travel Stories

Wellness, Travel, Luxury, Spa Excerpts



Photoshop, HTML, Analytics, CRM software, Web Platforms, CMS Systems, Graphics, Google keyword planner, Google analytics, Digital campaigns, HootSuite, Buffer, Adspresso, Media/Movie Maker, Adobe Creative Suite, and Facebook/Twitter/Google/Pinterest built-in analytics, UX experience, Microsoft/PPT, social apps, data driven content, Adwords, Adroll, Later, Split testing, and Web build platforms, Multi Media equipment/Photography



"Liz Galloway is an extraordinary, results driven PR and Marketing Professional. I have had the privilege to work with her as a client of companies she was providing PR/Marketing services for and was extremely impressed with her effective marketing skills. I have also had the privilege to work with her in event planning for a local non-profit organization and have been astounded at the results she is able to achieve with her marketing efforts. I highly recommend Liz Galloway for all of your marketing and PR needs." - Monique Higginson; Owner Market Source Real Estate

"Liz is a true marketing and PR guru. I have had a chance to work with her on a couple of advertising projects and have found that she has an extensive understanding of the marketing landscape and she pushes herself to learn new concepts that may be taking place in the marketing world. She is very giving of her knowledge and wants to genuinely help people. If you have a chance to work with her, you will be glad you did." - Jason Woodland; New York Life Insurance

"A consummate professional, Liz has subcontracted with our consulting firm to provide spa business development and technical training programs for our many consulting clients. Her knowledge and confidence make her an ideal resource for us as we can offer her assignments knowing that little if any assistance will be needed on our part. That is extremely important to us as our own reputation can be directly affected by the performance of those that participate in our consulting programs. We highly endorse Liz Galloway as a competent, reliable and valuable educator, consultant and trainer!" - Douglas Preston; Founder of Preston Consulting & Inspired Esthetician


Sea Kayak, SUP, Hiking, Running, Interval Training, Yoga, Skydiving, Surfing, Flying Helicopters, Rock Climbing, Outdoor Adventure, Writing, Photography


Native English; Fluent Spanish


International Visa School | Marrakech, Morocco | Teaching English | Non Profit Support | Language Studies

Holladay Chamber of Commerce Board Member | Community & Event Support

Utah Society of Environmental Education Board Member | Educational Program & Community Support

National Association of Women Business Organization (NAWBO) | Program, Community & Event Support | Membership Growth



Interim Editor | Author | HER | Impact PR: 2017 Salt Lake City, Utah

  • Research competition monitoring and demographical data.
  • Built the company brand by defining and executing PR efforts.
  • Create, source and research key stories for a variety of voices & brands.
  • Create engagement content with writing, media, collabs, graphics, videos, and campaign productions.
  • Edit and produce targeting articles and editorial calendar. Author several local and international digital and print outlet topics.
  • Created and lead itineraries for outdoor adventures and covered outdoor retailers shows, gear, interviews, reps and media.
  • Served as a creative copywriter and managing editor for – magazine, authors, presentations, brochures, web promotion and marketing materials.
  • Planned and organized firm’s proactive presence in several communication channels, including – Traditional media channels, online, social media, business/commercial events, conferences and industry meetings.
  • Designed media kits and sponsor teasers to increase reach and exposure.
  • Act as brand spokesperson.
  • Conceptualized and produced original campaigns, including all digital and collateral development.
  • Developed new strategies for maintaining good relationships with the media.
  • Developed new strategies for maintaining good relationships with the media.
  • Worked in collaboration with the media houses to develop new ways and strategies for attracting customers, other media audiences and the general public.
  • Supervised strategies for press releases and social media.
  • Maintained media contacts which were necessary for execution of the media action plans, to enhance brand image of the firm.

Marketing Director | ML Local | 2015 SLC, Utah

  • Leading marketing directive and team with focus on positive brand identity and increasing market share and customer acquisition.
  • Manage PR relations including outreach plan, press releases,events, news/media layouts, along with partner relations and contracts.
  • Direct creative team in video, graphics, media, photo shoots, buy outs, and other strategic campaigns.
  • Researching and reporting to team on external opportunities for growth and new channels for client acquisition and loyalty.
  • Creating and managing the customer journey/brand identity online and at events for conversion.
  • Developing the marketing strategy, budget, plan and overview for online conversion and e commerce growth.
  • Creation of brand development, web site traffic growth, web site UI and advertising revenue.
  • Facilitated adventures & outings for experiential marketing with community and partners.
  • Data gathering, analysis for strategic initiatives and campaign effectiveness.
  • TV segment hosting, public speaking, live TV and radio broadcasts and media expansion as author and content provider.
  • Designed and implemented a web-based, lead-generation campaign resulting in increase engagement.
  • Introduced use of social media for proprietary and custom divisions.
  • Developed and implemented tools to measure the ROI of marketing and public relation programs.

Operations/Spa Director | Main & Sky Hotel and Amatsu Spa | 2013 Park City, Utah

  • Assist in all key operational and organizational aspects in the hospitality and wellness sector.
  • Developmental focus in hospitality, F & B and luxury hospitality amenities and property for brand and it’s extensions.
  • Spa consulting, development and branding support.
  • Spa and wellness center retreat and educational development, with new product training oversight.
  • Collaborate with managers and ownership to develop short and long term goals for the growth of the spa, designed to represent the overall philosophies and core values of the brand.
  • Wrote and managed several press releases per week and coordinated press inquires.
  • Built a team which provided exemplary customer service to members, guests, vendors and fellow employees, and operated in a professional manner at all times.
  • Directed and lead employee orientation, training and continuing education classes.
  • Designed and implemented marketing programs designed to introduce the spa to the community and attract and retain new clientele.
  • Purchased and organized spa products for retail display and sale at the spa location.
  • Served as spokesperson for the spa to the community and the club.
  • Spearhead project organization while working in team brainstorming and total property support for long term property, wellness retreat and resort goals.

Spa Marketing Director | Hospes Hotels and Bodyna Spa | 2010 Barcelona, Spain

  • Spearheaded sales and marketing directives for 9 luxury spa and hotel locations throughout Spain, to expand brand presence in local and international markets.
  • Annual budget creation and marketing projections along with corporate and group sales presentations for CEO’s, teams, and key partners.
  • Operational and strategic oversight, location training, while implementing new accounts and location directives for growth.
  • Signature product and brand development for each location to secure top support of media tours, press trips and creation of unique signature events with press and brand loyalty.
  • Quality control and brand development of portfolio of luxury wellness properties
  • Incentivizing international teams, sales and client loyalties.
  • Pre opening support and development.
  • Signature treatment and product development.

Spa & Wellness Manager | Parador Hotels and Holis Spa, Four Season Resort | 2002 Manuel Antonio, Costa Rica

  • Oversea team and spa quality control.
  • Coordinate retreats and FAMS with resort reservations on bookings.
  • Work with travel planners and MICE for spa experiences.
  • Create and implement wellness programs, retreats and signature services.
  • Create menus and itinerary for Wellness Retreat Guest.
  • Be the touch point for Tourism Boards, FAM leaders, Conference Groups, Wellness Retreat Guests, Saturday Fitness Series and Membership Sales.
  • Host guests for superior spa experience.
  • Provide Monthly financial reports from Spa Soft.
  • Maintained knowledge of all spa services, products, treatment menus and fitness facilities as well as all spa service brand standards.
  • Negotiated with vendors to provide best pricing for all retail and back bar products.
  • Managed inventory control to ensure cost of sale was maintained within budget.
  • Provide 5 star treatments, services, products and wellness experiences.

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