Field Marketing Chicago April 2017 Recap

Field Marketing drives trial, builds image, creates awareness, stimulates sales and puts a local face to a national brand. We had some great key events/partnerships in April that are highlighted below.

Events/missions/partnerships included: Elevated Skyhigh Yoga, Holi The Festival of Colors, Chocolate Festival, Buckingham Club Lincoln Park Young Professionals Mixer, TED Talks at UIC, Columbia College Punk Rock Picnic, baseball home openers, hotels, park and recreation centers, limo companies, college campuses, and key high trafficked areas and seeding!

Total bottles sampled for April: 11,020

Highlight: Holi the Festival of Colors in Naperville - 960 bottles! This fest announces the passing of winter and arrival of spring. It welcomes spring and celebrates the new energy of the season. People bury their hatchets with a warm embrace and throw their worries to the wind with Sparkling Ice and colorful dust! This cultural event celebrated sun, fun and everything 'Not Bland'!

Get Elevated Yoga/Sky high Yoga at The Willis Tower - 360 bottles – Sold out morning yoga event overlooking Downtown Chicago from the 99th floor featuring the main drink of choice, Sparkling Ice. This was the RIGHT demo – Sparkling Ice fans flocked to our setup after their yoga sessions! We had exclusivity at this event.

Chocolate Festival - 1800 bottles. Hundreds of guests flocked to this delicious two day event which showcases a mouth-watering array of high quality artisan chocolatiers, as well as talks, demonstrations and much more. Sparkling Ice was the drink of choice.

Buckingham Club Lincoln Park Young Professionals Mixer - 360 bottles sampled.

Punk Rock Picnic Event produced by Columbia College at Grant Park Skate Park: 360 bottles sampled – live music, art, skate contests, and vendors amped up this spring kickoff event!

Egg-cellent Easter themed missions! Chicagoan's celebrated Easter weekend Sparkling Ice style. Locals sampled their cold drinks while randomly grabbing an egg out of our baskets which contained a paper slip/candy labeling different assorted Sparkling Ice branded prizes they had the opportunity to win (t-shirts, tumblers, mini speakers, a case of their favorite flavor, etc) We had a line down the Mag Mile!

People were VERY excited!

Additional Missions/Events/Partnerships:

Prom and wedding season are in full gear and with our great partners at Platinum Limousine Services guests are sure to enjoy the ride!
Sparkling Ice and Sparking Gems partnership! Tucker Inc. Jeweler’s offers Sparkling Ice to guests while they shop for their jewels at their sale series!
Beauty Swag Bag for Tricoci University Fashion Show
WGN Radio Feature - Sparkling Ice donated a variety of flavors and an influencer kit to the WGN Morning Show Team. WGN Radio is one of the most popular morning shows in the city. Sparkling Ice's Be Not Bland Campaign was mentioned on air along with a raving review of all the flavors!
TED Talks
The DJ loved the product so much the team went On-Air!
Shamrock Shuffle Event
Chicago Kid Squads love Sparkling Ice!
College Campus Life

Sparkling Ice loves Cubs and White Sox fans alike...for the most part...go Cubbies! Wrigleyville is still booming with the Chicago Cubs as the reigning World Series Champions. Guest enjoyed a Sparkling Ice as at the White Sox and Cubs Home Openers.

Upcoming Events for May: Kite Festival, Jewel Headquarters Sampling Event, Mother's Day Race for the Cure, A Taste that Matters, Lincoln Park Young Professionals Rooftop Mixer, National Restaurant Association Trade Show, NEDSRA Special Olympics, Night Nation Run, Memorial Day Weekend, and more!

Big thanks to Customer Marketing and Sales for working so hard to ensure we have opportunities to partner!

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