Public sector and non-profits have been disadvantaged when it comes to marketing in comparison with for-profits. Many NGOs view financial resources as one of the most important issues when it comes to marketing.
Marketing is typically viewed as an expense and not an investment. Therefore, it is usually the first to be cut during difficult times. In many cases, non-profits don't even include marketing activities as part of their annual budget. allocate 10-20% of projected revenue/funding towards marketing and advertising, on and offline.
Marketing experts recommend that all businesses and non-profits should allocate 10-20% of projected revenue/funding towards marketing and advertising, on and offline.
Some organizations have made great strides by embracing social media marketing tools, while others don’t have the internal marketing skills to effectively compete in the competitive environment.
The other challenge is that audiences are inundated with so much information through ads, radio, TV, social media, etc. that they tune out completely.
So what is the secret to effectively cut through the information clutter to ensure your organization’s voice is heard above the rest?