Ashley Marie Landa Entertainment and Digital Marketing

education:

California State University, Fullerton:

BA in Business Administration

Concentrations: Marketing & Entertainment Management May 2021

Experience

Digital Marketing Coordinator

Capitol Records. Hollywood, CA |May 2022- Present

Book Research Assistant

California State University, Fullerton: Department of Management, Professor Roberts June 2020-April 2022

• Multitask detailed research of (1950s-2010s) Black R&B groups
• Organize up-to-date data in collaborative channels
• Conduct interviews with music experts in R&B field

A&R/ Digital Marketing Intern

Awful Records, Atlanta June 2020- September 2020

• Managed talent on Atlanta based label by playlisting and pitching at bi-weekly online meetings (known for uplifting alumni talent including Playboi Carti, Abra, Father etc.)
• Collaborated with upper management on confidential information for current artists on creative campaigns for social media platforms: TikTok, Instagram, Twitter, Facebook and more.
• Organized databases using Excel sheets to track and discover emerging artists and creatives for A&R purposes

Digital Marketing Intern

Roc Nation, Los Angeles August 2019- December 2019

• Administrated marketing development strategies via content marketing, social media platforms, competitor analysis, consumption reports and market research using Chartmetric
• Engage in administrative tasks, including but not limited to: answering phones, coordinating schedules, and distributing meeting agendas
• Brainstorm digital marketing campaigns for current artists and built digital campaigns for clients in order to implement into one-sheet recap decks on a weekly basis
• Assisted in copy right captions and coordinated launch of creative assets for Roc Nation’s social media platforms

Memberships/Other Experience

Hip Hop Heads- Founder and President (Nov 2017- Present)

Black Student Union- Member (Nov 2017-Present)

HotNewHipHop- Editorial Intern (2020)

ASI Spring Concert- On Campus Talent Coordinator (2019-2020)

Music Industry Club- Member (2020-Present)

Viacom & Paramount HSI Summit- Campus to Career Summit (2019)

Notable Projects

As part of my Multicultural Marketing course, my group and I focused on the segment of Black/ African American consumers and prepared an informative “point of view” presentation on that segment of the US multicultural landscape.

Continuing from the Multicultural Marketing course, my focus on the market segment of Black Americans, I created a presentation based on a specified product that is not frequently used by the target segment (Black Women) and create a mini marketing plan that increases usage of the product.

As part of Entertainment Business, I chose a company that I admired and did the history and development of Roc Nation. Having interned there that semester made the projecteven more special.

As part of my Entertainment Money Management class, my group and I had to identify a real-world problem in the Entertainment or Hospitality Industry which we chose: How can independent artists survive in music during COVID-19? and presented a solution.

Hip Hop Heads-Socials

Here are some examples of my skills in making social media and meeting creative items. In my four years running Hip Hop Heads, I applied my marketing skills to grow the club.