Rockstar Walter Levitt: Cool Comedy
DATA: NO LAUGHING MATTER
“What do we know? How can we connect?”
These are the questions Levitt asks himself before embarking on a campaign.
At some point, more than 150 million Americans have interacted with the brand’s content. That’s a huge audience to target. Knowing what resonates has been key.
The answers always lie in the data.
He launched the Comedy Central App. He oversaw the marketing of Comedy’s Central’s highest-rated specials of all time, The Roast of Charlie Sheen and The Roast of Justin Bieber. He was instrumental in introducing multiplatform hits including Key & Peele and Inside Amy Schumer.