The Evolution of Taco Bell By: Oliver Newman

The first Taco Bell was created by Glen Bell in 1962. It was located in Downey, California. Glen Bell had opened various stores with names such as "Bell's Hamburgers and Hot Dogs", "Taco Tia", and "El Taco". With his partner, Bell eventually opened the first Taco Bell restaurant.
The Bell Burger

The first major product by Taco Bell was developed in the mid 1970's and then relaunched in the mid 1990's. It was created to compete with the major burger stores being created. It contained taco meat, diced onions, shredded lettuce, tomatoes, and cheddar cheese all inside a big bun. It was more like a sloppy joe kind of burger. The original cost in the mid 1970's was $0.50 for the burger and a water.

Taco Bell Supreme Fries

The Taco Bell Supreme Fries are loaded with taco meat, cheese, red peppers, and sour cream. They go on and off the menu during different trends and seasons.

The idea of Doritos Locos Tacos was developed in a brainstorming session. They wanted to co-brand with another company and decided on co-branding with Doritos. The original idea came out in 1968 and new types of these tacos have been a hit ever since. They are priced at $1.99 now.
Taco Bell's Breakfast menu was made after other fast food restaurants were successful with their breakfast menus. They launched their menu in 2016 and their one dollar breakfast menu was extremely successful.
Taco Bell Present Day

Taco Bell's headquarters in in Irvine, California. They have about 275,000 employees nationwide. Their Doritos Locos Tacos and their Mountain Dew Icys are very successful. They will continue to be successful for a while if they keep up with the trends considering they have been successful since the 1960's. The nearest location to us is in West Roxbury about 10 minutes away.

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