We created advertising to both elevate The Exchange stores and to advance each exclusive brand. The campaigns promoted sales while educating the soldiers about the true mission of the store...to give back 70% of profits to fund military family services.
Website and Social Media
Our team created a social destination for military families around the globe that was in tune with their unique lifestyles. The intuitive web site and shopping portal added convenience to families who live in some of the most inconvenient ways, in order to support and protect America.
In addition, the store design garnered awards from three of the retail industry's most prestigious organizations. The Retail Design Institute recognized The Exchange with its Legion of Honor as the top large store format store design. Chain Store Age recognized The Exchange as first-place winner in the Discount/Mass Merchant category in the "Store of the Year Awards". Additionally, the Association for Retail Environments (A.R.E.) Design Awards recognized The Exchange for excellence in retail design, originality in the use of space and materials, and quality in executing the total concept at Global Shop.