Photographers within the Creative Industry
Photographers are a much sought after trade. They provide still images and are now becoming more and more popular for moving image.
Photographers work with a lot of other sectors within the creative industries providing images and moving image for industries such as Graphic design, film and tv, publishing, fashion design, performing arts.
Per the figures for the industry of Photomedia the sector employs 43,374 people. 76% of those are freelancers and 47% are recruited directly from education.
General practice photographers are your high-street photographer that do family portraits, weddings ect… Most are self-employed however names such as venture pop up which are franchises.
General practice photographers are the most common type of photographer. They are based in their own studio and take on many different projects. Many work for local newspapers providing images and some do commercial work on the side. However, the main money is of course in weddings and social portraits.
The main competition for these photographers is of course franchise businesses such as Venture however more and more people are taking up photography and serious amateurs are now taking on more jobs causing a decline in jobs for professionals.
Advertising photographers are used to take images that show off an image in the hopes of selling that product or idea.
Like most photographers’ organization and communication is key in this part of the industry. Working with live clients, to their strict deadlines and specifications it is important to have a channel of communication so both benefit from the experience.
As well as a knowledge on how to light products and an understanding of lighting set ups. Things do not always go to plan and some product photographers must work in cramped conditions with little space for vast set ups. This calls for skills in photo manipulation so images can be blended together to produce one final image.
Advertising photographers play an important role in brand awareness and image. These photographers need to be highly skilled in composition, shape, form colour and tone as well as being able to interpret ideas and stories through the language of their images.
Advertising photographers are mainly self-employed however larger companies may higher from agencies to do the work.
Technological advances are happening more often now. With the role of an advertising photographer so important. It is important that the individual is keeping themselves up to date with their software and new techniques. Brands want to be new fresh and modern. Photographer who are not moving with the times are not going to produce the work required by the brand.
Other skills required will be; the ability to work on their own as well as in a team. When working in a team the photographer must be able to direct and explain clearly the end goal, otherwise the others will be working in the dark and may be a disaster.
Time management is important as strict deadlines will be in place. Keeping to deadlines is important. Especially working with live clients.
Ability to research and plan shoots. Working with live clients and promoting their brands causes for plenty of research. You are speaking through the language of images and being able to portray messages clearly is a must. Without knowledge of the brand this will prove extremely difficult.
Time management again. Planning is important when researching and shooting. Getting a balance is key. No one wants to spend hours and hours researching only to be late with a deadline.
Advertising photographers aren’t just subject to working in a studio. They need to venture outside. Being adventurous will help. For example; Photographing whiskey, you may be required to climb a hill just to capture the essence of what is in that bottle.