Personal Branding Tips

Whether you’re a freelancer, an influencer, or a small business owner, creating an authentic personal brand is crucial to your success and growth. Your personal brand is what sets you apart from all the rest and what keeps people coming back to you again and again. There’s so much that goes into creating a gorgeous personal brand, but your personal brand photos should be at the forefront of your mind. Here are a few ways you can get the most out of your personal brand photoshoot

Write down your story

Create a strong personal connection with your audience by telling them a story. Take a moment to write down who you are, why you do what you do, and what you have to offer potential clients. Building your personal brand isn’t about putting on a new personality -- it’s about sharing the things that make you uniquely you in a calculated, beautiful way.

Come up with a vision

What describes your personal brand? What do you want your personal brand to look like? Is it bright, fun, young, quirky, and refreshing? Artistic, moody, minimalist, cool, and enigmatic? Professional, sophisticated, intelligent, trustworthy, and revolutionary? Think about those things first before moving forward.

List where the photos will be used

You want to make sure you have a variety of portrait and landscape photos to use for social media, your blog, Facebook ads and website.

For example: you might need a banner image for your newsletter or landing page, detailed shots of your products for an online course, or personalized stock images for your sales page or blog.

By keeping the WHERE in mind when planning your personal brand photoshoot, you'll have a range of content that will suit all of your marketing needs.

Not only will your photographer know what you're looking for, but it will make styling your shoot so much easier.

Create a Pinterest board

Create a secret board and fill it with images that you LOVE. What stands out to you?

  • What’s your personal style already like? Find images that represent that
  • Add color palettes that resonate with you and represent your brand
  • Find objects that help to communicate the message you want to send
  • Choose destinations of your dream photoshoot location

You can also use this secret board to collect pictures of the types of shots that you want in your content bank. For example:

  • You in the distance, framed to be in the bottom right
  • Smiling headshot looking at the camera
  • You from above with your devices
  • Laughing with your amazing smile

All of this will help make sure that your photographer is on the same page and you get the images you want.

Gather props that illustrate what you do

Now that you know exactly what you'll need for every single shot, it's time for the fun part- SHOPPING!

If you don't have some of the items on hand already, you'll need to source them elsewhere.

It can even be as simple as buying spray paint and coating your office supplies in your brand colors.

As long as each prop adds personality to your photoshoot and illustrates your brand's story, you'll have a successful photoshoot.

Consult with your photographer

Let your photographer in on your vision for your photoshoot and for your brand itself. Make sure your photographer understands your story, your values, your image, and your personality. That way, your photographer will be able to prepare as well -- choosing location, light, and shooting style accordingly.

Look your best

Consider hiring a professional hair/makeup artist for your personal brand photoshoot. A pro will be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to. When it comes to wardrobe, choose an outfit that will make you feel confident and assist in telling the story of who you are.

Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your personal brand photoshoot will fit right into place. If you feel prepared, confident, capable, and beautiful, all of those qualities will shine through in your photos and help refine your brand.

If you are thinking about a Personal Branding Session contact me and we can set up a consult.


Created with images by J. Kelly Brito - "IDS_UNTITLED_PHOTO_NAME" • Plush Design Studio - "IDS_UNTITLED_PHOTO_NAME"