RATIONALE

Michael Preysman has been a light in the fashion world.

From breaking away from sales trends such as Black Friday to spending his resources for his workers.

Michael's bold actions to go against the current is why we choose him.

"64% of millennials would rather wear a socially-conscious brand than a luxury brand," Rachel Krautkremer, an editorial director for the creative agency Deep Focus, told Racked. "It's a shift in how this generation views their clothing. They want to know where their product is coming from."

BIOGRAPHY

Birthdate: June 14, 1985

Birthplace: San Francisco, California

Age: 31

Education: Carnegie Mellon University

Degree: Computer engineering and economics

CEO and Founder: Everlane

MISSION

"Retail isn't a space where there's a lot of information…It's very obfuscated. You don't know where your clothing is made or what it costs to make. You pay a price for something and you have no idea why. So that's how we went about it, with a real inspiration to change the way retail works."

TEAM APPLICATION

Bypass traditional middlemen

Complete culture of radical transparency

Ensures quality control

Unconventional views of black Friday

BIBLICAL APPLICATION

Proverbs 10:9 - "Whoever walks in integrity walks securely, but whoever takes crooked paths will be found out."

2 Corinthians 8:21 - "For we are taking pains to do what is right, not only in the eyes of the Lord but also in the eyes of man"

CONCLUSION

Q&A

What are your views of Black Friday?

What can companies to to make sure they stay ethical during Black Friday?

References

Campbell, T. (2013, November 26). 7 Ways Black Friday Messes With Your Mind. Retrieved February 12, 2017, from http://www.huffingtonpost.com/troy-campbell/black-friday-shopping_b_4335240.html

Kansara, V. A. (2016, March 21). Michael Preysman on Iterating Everlane and 'Fixing' Fashion Retail. Retrieved February 13, 2017, from https://www.businessoffashion.com/articles/founder-stories/michael-preysman-on-iterating-everlane-and-fixing-fashion-retail

Lieber, C. (2015, October 08). Can Everlane Really Become the Next J.Crew? Retrieved February 9, 2017

This Black Friday, Everlane wants to buy 8,000 helmets for Vietnamese workers. (2016, November 21). Retrieved February 13, 2017, from https://news.fastcompany.com/this-black-friday-everlane-wants-to-buy-8000-helmets-for-vietnamese-workers-4025614