Hoopla Digital Proximity Examples

NBA 2K17

Cross device

Proximity Targeted to Basketball Courts & Basketball Arenas. A key element was to target delivery around the major UK basketball team matches to capture active fans when at the game. Leicester, Plymouth & Newcastle see the strongest CTR which coincides with them being the leading teams in the league.

Live Nation - Anastacia

Desktop

Targeted within a 20 mile radius of Bristol, Manchester, Birmingham, Sheffield, Cardiff, Nottingham, Ipswich, London, Bournemouth & Brighton.

Cirque Du Soleil

Desktop, Mobile

Targeted to Sheffield, Leeds, Birmingham, Nottingham & Glasgow.

SJM Concerts - Mrs Browns Boys

Targeted within a 20 mile radius of Bristol, Manchester, Birmingham, Sheffield, Cardiff, Nottingham, Ipswich, London, Bournemouth & Brighton.

Royal Museums Greenwich

Targeted to London & South East.

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