KEEP GOING... ... Until Design and content reach the target group.

My name is Magdalena and I keep going until design and content reach the target group. In the digitized world it's more important than ever to be close to the customer and quickly design products and services right out of their needs and desires.

That's why I strive for pushing the digital transformation forward. To design this change. To be part of this change. To create a better experience for customers in the future and in the end to help people.

So why should I be part of adidas Digital Brand Commerce and help 'creating the new'?

This is me...

fitness addict | digital pioneer | brazil lover | designer

And that is my experience...

The short version you can find on this page by scrolling down. The longer version with cover letter, CV and testimonials you can find behind the following link:

1 // My journey to become a Digital Transformation Manager...

Let's be digital change agents.

Growth Mindset | Agile Methods & Skills | Network | Business Models | Technology | Customer Centered Strategy | Change Management

My Projects. Digital Festival "AUFGEWACHT" | "BizTrip" App for Business Travelers Concept | Blog "touchpointculture" | Robot "Edubot - Edutainment for Kids" | "How to make use of Big Data" Article | Digital concept Co-Creation & Innovation ageny | Digital concept for Wöhrl etc.

2 // My work as a Project Manager and Trainee in agencies...

Digital projects first, please.

B2B + B2C Communication | Sports & healthcare sector | Websites | Microsites | Apps | Newsletter | Tools | Video

My tasks: Multi project management | Resource management | Time management | Controlling & Administration | Customer contact & care | Content Management | Web design

3 // My diverse experiences at university and AIESEC...

Culture and Media Studies

University of Regensburg | Cultural, Media and Intercultural Studies | Media researches | Advertising researches | Globalization and regionalization | Target group analysis | Web design & coding | Marketing | Social Psychology

International AIESEC experience

World's largest student organization | Executive Board member & team leader | National Support Team Consultant | Intercultural Trainer | International exchange in Brazil | Marketing and recruiting strategies | Team development strategies | Develop leadership potential


  • Technical skills. Web: CMS (Wordpress, Typo3), Script Languages (HTML, CSS, Javascript, PHP, SQL), Adobe Dreamweaver, Online Marketing (Google Tag Manager, Analytics, eTracker, Facebook Business Manager) Design/Prototyping: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, XD), InVision Office: Micorsoft Office, iWork, Projects: Asana, Instagantt
  • Agile skills: Design Thinking, Canvases (e.g. Value Proposition Canvas, Personas, Emapthy Mapping, Customer Journey Mapping, Business Model Canvas, Pitchdeck Canvas), Lego Serious Play, Creative Techniques, Sketchnoting
  • Soft skills. Purposeful, proactive, willing to learn, team player, empathetic
  • Language skills. German, English, Portuguese (BR), Spanish
  • Driver's license. B
  • Hobbies. Fitness and nutrition, design, traveling

Thank you for your attention! Hope to meet you soon in a personal talk!

Keep going. Because keeping going is going to be worth it.
Created By
Magdalena Trostl

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