Arts funding for ALL!
The arts provide outlet for expression and call attention to social issues in society. Funding for arts education programs in schools is being cut back or eliminated. Many public schools are underfunded and the first cuts are to arts programs. The current president does not seem to value the arts, so it is a better time than ever to really start advocating for better funded programs. No major social media campaign attacks this issue effectively, by increasing the conversation around it and therefore increasing funding. We want to first provide donations to DC schools, then build our campaign to help schools across the country.
Launch Date: May 1st
- 1 month rollout= 3,000 followers
- #IAmArtDC hashtag trending
- recognition and expansion to other cities
Hashtags: #TheArtsTaughtMe #IAmArtDC #ArtEd #SponsorASchool
Target audience: at first, everyone (especially young people) in the D.C. community (first month). As the campaign begins to expand, our audience will expand to everyone in the nation.
How will we do this?
motivation. personalization. donation.
Especially towards the beginning of the campaign, we will focus on educating people about why the arts matter, in order to motivate them to take action. Using the hashtag, #ArtsEd, we will post a daily fact on Instagram and Twitter.
During the campaign, we will focus on using Snapchat and Instagram. We believe that in order to get more people talking about arts funding, and therefore donating, we should focus on personalizaton. Using our hashtag #TheArtsTaughtMe, Instagram users can post picture of their art with a caption about what art programs and arts in general has given them (they can do this at any time). To incentivize these posts, we will repost user's photos and offer 30 posters free merchandise and prizes at our #IAmArtDC event. Snapchat users can use our "The Arts Taught Me" filter on scheduled dates when we will have our own story to send photos and videos to.
I Am Art DC
We want to get people a tangible event to attend, that will motivate them to donate and spread the word. We will get the rights to a wall for a mural (legal). We will have the "I am Art DC" event, complete with entertainment (music, games) and the unveiling of the wall which says "I Am Art" in the same fashion of "Before I die...". People will be able to add reasons they love art, what the arts gives them, or a self portrait or any type of drawing they like. There will be a small entrance fee which will go towards donations. This event will help with visibility of the campaign in DC, but with the spread of photos from the wall on social media, hopefully similar walls will pop up around the country. Attendees will be able to use the Snapchat filter above.