Dalkeith Palace provided us with a great place to get adjusted to the new time zone and to get to know one another in a relaxed atmosphere. We also had classroom learning here to prepare for our trend research in London and Paris.
We toured the historic St. Andrews golf course and are pictured here on the famous Swilcan Bridge.
Each morning began with a group breakfast where we reviewed what we learned the day before and prepped for what was to come.
Each student was assigned a product category to research the trends in stores and on the streets of London and Paris. Prior to departing the USA, each student completed a "Comp Shop" of their product category of analyzing the current offerings at mass market, inspirational and aspirational retailers.
Trends were spotted in stores, in store windows, on the street...
Trendstop was one of the trendforecasting services we visited. They discussed their methodology and presented some of their forecasts.
"Merci" was one of the many retail stores we shopped for trends. Merci was a unique and forward concept shop whose proceeds fund educational projects in south-west Madagascar.
During our Paris classroom time we recapped and connected the dots of the major themes we saw. The students started outlining their project for their specific product category.