Land Ends 2 John O Groats for The Magnificent 7 The ultimate cycling Adventure

Cycling the length of Great Britain from Lands End to John O'Groats is recognised as one of the worlds greatest challenges. It attracts people from across the globe who want to test themselves against the hills wind and the weather of England Wales and Scotland. This year Stephen Davies and Michael Huggins will be joining 700 other cyclists who will be putting themselves through this test of endurance for the ultimate cycling adventure. The journey begins on the 9th of September when they will all be aiming to compete 960 miles as part of The Ride Across Britain. Both Steve and Michael have gained glowing reputations for many years of being very committed community champions most notably with work for Acorns Childrens Hospice and The British Paralympic Association though employee engagement.

Steve cycling up the notorious Shap Fell encountered on leg five, Haydock to Penrith.

Even though they have both worked on many projects they both recently teamed up which has seen an increase their already heavy workload with truly impressive results thus ensuring many charities benefiting increasingly from the fundraising and support they readily provide. It has to be said that much of what they do wouldn’t be possible without the help & support of others but these two individuals are true professionals when it comes to pulling things together.

Message from Bournville Manufacturing Director Maria Pia De Caro & Phil Holyer.

The Challenge

Message from Tafadzwa Mushipe of The Lowdown

The Route

Good luck message from London 2012 Paralympic Games Silver Medal winner Mikail Huggins

Spanish Para Triathlete Susana Rodriguez send a message of good luck.

For seven of the nine days cycling a day is dedicated to each of the charities supported. The purpose of this is to help raise awareness for each charity as well as funds. You can find out more information by clicking on the name link to each charity. You can also make a donation further on in this blog.

Duncan Elliot 2010 RAB cyclist

Registration Day

Day 1 🇬🇧 September 9th, Lands End to Okehampton 107 miles, 8471ft climbing.

Day 2 September 10th, Okehampton to Bath 110 miles, 6653ft climbing.

Day 3 September 11th, Bath to Ludlow 99 miles, 5087ft climbing.

Team Harry

Day 4 September 12th, Ludlow to Haydock 105 miles, 3062ft climbing.

Day 5 September 13th, Haydock to Penrith 104 miles, 5188ft climbing.

Day 6 September 14th, Penrith to Hamilton 100 miles, 3350ft climbing.

Day 7 September 15th, Hamilton to Fort William 126 miles, 5790ft climbing.

Day 8 September 16th, Fort William to Kyle of Sutherland 110 miles, 5141ft climbing.

Good luck message from

Paralympic Gold Medalist Grace Clough

Day 9 September 17th Kyle of Sutherland to John O Groats 104 miles, 4541ft climbing 🏁

#moreisinyou

Details on each charity and how to donate online or by text is further on in this blog.

A very windy good luck message from Emily Mills😂😂😂

Cadbury World Official Supporter

Cadbury World has built a strong community involvement delivered through our Community Champion Michelle Darragh. At the start of each year the team identify the charities that they wish to support and then we produce a programme of activity involving staff engagement in team events that includes gardening, painting, physical activities, fund raising through cake sales and raffles and donation of family tickets to local regional charities. Throughout the year all employees are encouraged to spend at least one shift supporting a community activity, apart from the feel good factor the activity can also be linked to an employee's development plan and gives them the opportunity to further their skills in a real life situation. For the business it helps with retention levels and we become an employer of choice and whilst working in the community it gives the team the opportunity to engage with others about Mondelēz International and Cadbury World. Community and Wellbeing is at the heart of the Cadbury values, so we have been delighted to support the Ride Across Britain team with their static bike activity by providing an area within the tour where they can engage with consumers and raise the profile of their fund raising activities. This has taken place for several years during holiday periods and has been an interesting addition for our visitors where they are able to understand more about the charities the team are supporting and the event itself.
Michelle Darragh Community Champion at Cadbury World
Cadbury World General Manager Gerrard Baldwin with Michael & Steve

The Magnificent 7 Charities

Acorns Children's Hospice

Acorns Children's Hospice care for children and young people and their families across the heart of England. Acorns has three children’s hospices – Selly Oak - Birmingham, Worcester and Walsall and provide a wide range of care services for children, from neonatal all the way through to transition to adulthood. Services include ongoing medical support, end of life care and providing hospices at home.

Drakes Court, Alcester Road, Wythall, Birmingham, B47 6JR

Charity No. 700859

To make a donation by text enter this code: ACHR87 then your donation to the maximum of £10 & text it to 70070

Three Hills Action Trust

The Three Hills Action Trust is a small charity which helps to support an impoverished village, Neema Nguuni, in Kenya. It focuses on the health, welfare and educational development of the children and the adult community

Stook House, 10 Searson Close, Tallington, PE9 4RF

Charity No. 1143323

To make a donation by text enter this code: THCC84 then your donation to the maximum of £10 then text it to 70070

Sandwell Advocacy

Sandwell Advocacy works throughout Sandwell helping anyone who finds it difficult to say and get what they want and need, by offering advocacy and supporting its development.

28 WOOD STREET, TIPTON, WEST MIDLANDS,DY4 9BQ

Charity No. 1019779

To make a donation by text enter this code: SWAC86 the your donation to the maximum of £10 & text it to 70070

Cerebral Palsy Midlands

Cerebral Palsy Midlands is a Birmingham based registered charity that empowers and supports people with cerebral palsy and other disabilities. We have been established since 1947, setting up the first school in England and Wales for children with cerebral palsy.

17 Victoria Road, Harborne, Birmingham B17 0AQ

Charity No: 529464

The SMA Trust

THE ONLY UK CHARITY SOLELY DEDICATED TO FUNDING MEDICAL RESEARCH INTO SPINAL MUSCULAR ATROPHY (SMA).Our objective remains constant: to be active and progressive in the search for a cure and treatments for SMA.The SMA Trust is the only UK charity solely dedicated to funding research into a cure and treatments for SMA and currently funds over 75% of UK charity funded research.

3 Wychwood Court, Cotswold Business Village, Moreton in Marsh, Gloucestershire, GL56 0JQ

Charity No: 1097765

To make a donation by text enter this code: THSM51 then you donation to the maximum of £10 then text it to 70070

Woodcraft Folk

A movement for children and young people, open to everyone from birth to adult. We offer a place where children will grow in confidence, learn about the world and start to understand how to value our planet and each other.

Woodcraft Folk, Units 9/10, 83 Crampton Street, London SE17 3BQ

Charity No. 1148195

To make a donation by text enter this code: SMWF64 then your donation to the maximum of £10 & text it to 70070

The British Paralympic Association

As a registered charity, fundraising is incredibly important to enable us to give ParalympicsGB athletes the best possible preparation and support. You can make the vital difference between fourth and first, giving our incredible athletes the best chance to win gold and make the nation proud. We know that their success can inspire a really positive change in society –by challenging people’s perceptions of disability, or by motivating somebody to take up sport for the first time.

60 Charlotte Street, London, W1T 2NU

Charity No. 802385

To make a donation by text enter this code: SJDA55 then your donation to the maximum of £10 then text it to 70070

Bohemia Official Supporter

Bohemia is a modern British restaurant situated in Birmingham’s buzzing Selly Oak area.

Opened in 2007, Bohemia has established itself as one of the city’s top restaurants. The menu draws from our celebrity Chef’s world wide experience and is influences by the best of English, French, Arabian and worl cuisine. The menu’s focus is on quality and taste, the evening menu also changes every month to ensure that returning diners can try a fresh idea each time they visit.

True to its name, Bohemia offers wonderfullyrelaxed and chilled vibe, and diners are made to feel instantly at ease. The restaurant area suits both intimate dining and dining in groups and only offers one sitting per evening, hence diners would not be rushed.

Our mission is to give a blend of relaxed Bistro atmosphere while serving a 5 star/fine dining food quality.

23 Oak Tree Ln, Birmingham B29 6JE, UK

Phone: 0121 471 2713

Email: contact@eatbohemia.co.uk

Disorder Boutique Official Supporter

Disorder Boutique is Birmingham's Award winning Best Independent, Designer and Retailer. It is easy to see why once you enter the unique store, located on Needless Alley, just off New Street, Birmingham. Defined as, 'super cool' by Sixty Nine Magazine, recommended as one of 5 reasons to visit Birmingham by The Guardian, and endorsed as, 'one of the cleverest retailers I have seen in the UK in years,' by international Brand Consultant Mary Portas.Disorder has its' own menswear label, specializing in truly ground breaking tailoring, made in the city itself and it combines art with graphics giving it an inconceivable edge. A beacon to those who love creatively made clothes with design integrity. 'A very special shop even by world standards,' Vogue Magazine, you must pop in next time you are in Birmingham!

The Team

Huge Thank You to a great team of supporters who have helped with the fundraising for the various charities.

Holly Garner

Liz Bice

Gemma Rhodes

Reena Pal

Steph Mercer

Paul Leahy

Danesh Pal

Sara Diss

Rachel & Sam Conlisk

Special Thanks to Michelle Savage, Sharon Jones & Maria Pia De Caro

Bournville Print Services Official Supporter

Many thanks to the Bournville Print Services Team for all your support and first class service

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