THE PROBLEM
To capture the 16-34 demographic
IDEA
- To deliver content through videos, podcasts and a youtube channel.
- Create a new platform showcasing short videos
- have a more personable approach to news, be relatable.
- making news more accessible and understood; ie making a video explaining terminology
- including social content such as local events happening 'now' - like on snapchat stories.
- this will enable interaction with audiences through asking questions and inviting conversation - with the audience
EXECUTION
- launch through a competition - ie branding
- invite an online personality to launch the competition
- create a brand & launch youtube channel
- have experience/established blogger to help carry the launch through
- from this we will expand to live streaming and trends.
- instagram account - tied in with events (pop ups)
- snapchat stories - filters
- using hashtags to generate interest.
INNOVATION
- the way of delivering live stream etc is brand new for CN and will engage a new age group.
- new channels of communication
- new for Cumbria
APPEAL
- it will become part of peoples lifestyle
- part of daily schedule
- interesting topics to age group
- will have appeal outside of cumbria
MONEY
- initial spends on digital launch,online personality and possibly promotion in carlisle living
- sponsored content - sponsored posts
- cash from events (ticket sales and sponsors)
EVIDENCE
- Expand the social media tea
- Use of current a journalist
- Use of Mad Dog Team
- Work with universities and students
- Use events team, graduates, freelancers'This is already working in other areas!!!'
- 'This is already working in other areas!!!'
