Waverly Labs Pilot Brian Lucksinger, Loren Buschick, Laena Carroll, Chase Uttley, and Abby Ludwig

Zumbrun, J. (2016, April 29) Baby Boomers, Just Eclipsed by Millennials, Will Soon Be No. 3. Retrieved November 18, 2016 from http://blogs.wsj.com/economics/2016/04/29/baby-boomers-just-eclipsed-by-millennials-will-soon-be-no-3/

Millennial Expectations Are Reshaping Travel Industry. (2016, February 19). Retrieved November 18, 2016, from http://thegbrief.com/articles/millennial-expectations-are-reshapingtravel-industry-602

Fromm, J. (2016, March 29). Luxury Travel Trends Shift As Affluent Millennials Act On Their Aspirations. Retreived November 20, 2016, from http://www.forbes.com/sites/jefffromm/2016/03/29/luxury-travel-trends-shift-as-affluent-millennials-act-on-their-aspirations/#392678e222b4

Millennial Expectations Are Reshaping Travel Industry. (2016, February 19). Retrieved November 18, 2016, from http://thegbrief.com/articles/millennial-expectations-are-reshapingtravel-industry-602

Millennial Expectations Are Reshaping Travel Industry. (2016, February 19). Retrieved November 18, 2016, from http://thegbrief.com/articles/millennial-expectations-are-reshapingtravel-industry-602

Millennial Purchasing Behavior

The Millennial Impact: Food Shopping Decisions. (2015, September). Retrieved from http://academic.mintel.com.ezproxy.library.wisc.edu/display/748559/
Marketing to Millennials. (2016, May). Retrieved from http://academic.mintel.com.ezproxy.library.wisc.edu/display/771429/
The Budget Shopper - US - December 2015. (2015, December). Retrieved from http://academic.mintel.com.ezproxy.library.wisc.edu/display/757535/

Product/Service Usage

Millennial Travelers - US - April 2016. (2016, April). Retrieved November 18, 2016, from http://academic.mintel.com.ezproxy.library.wisc.edu/display/769047/

Wearable Technology. (2015, December). Retrieved from http://academic.mintel.com.ezproxy.library.wisc.edu/display/757607/

Competitor: Apple

Concept Pop Up Shop

Google Sketchup

Packaging

Waverly Labs. (n.d.). Retrieved November 21, 2016, from http://www.waverlylabs.com/
Kotkin, J. (2014, August 4). Millennial Boomtowns: Where The Generation Is Clustering (It's Not Downtown). Retrieved from Forbes.com

Credits:

Created with images by Moyan_Brenn - "Travel" • markusspiske - "globe africa europe" • fancycrave1 - "smart watch apple technology" • kortunov - "FitBit Ultra" • stokpic - "hands world map" • Pexels - "nature outside hiker" • feliperivera - "google" • Cubosh - "macro dollar"

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