The Story Of Florence Cosmetics

My Company is called Florence Cosmetics. It is a makeup store that has businesses around the US. Our ultimate goal is to provide affordable but good quality makeup to everyone. We hope to the help people save money but look good.


I started off by creating a mood board to get a feel of what mood my company would portray. I wanted it to be soft pastel nudes and browns in my logo. The mood board helped create a vision on what I wanted the logo to include and how it looked.


Next came the logo designs. I came up with 10 different ideas for logos. I knew what I wanted in mind and went with the one that portrayed that the most, which would be #1.


Originally I came up with this logo. Which is very similar to the final logo but with white font. Critiques helped me decide that black font would work much better with this logo, It then turned into this...


Not very different than my first design, but it did make it look way better. The black works better with the logo and completes it.

The company now has stores all across the country and is opening new stores soon.

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