Boycotts Peaceful protests

Boycot (verb) refuse to buy or handle (goods) as a punishment or to reefuse to cooperate with or participate in (a policy or event).

Mike Jeffries (Abercrombie & Fitch CEO)

Boycotting is one of the most well know and widely used method of peaceful protests. Some of the most well know protests in current times is the Abercrombie & Fitch Girlcott. People were protesting the CEO of Abercrombie & Fitch, Mike Jeffries, rule to only hire attractive people at their stores, and not sell XL and XLL size pants to women because he doesn't want obese people wearing his clothing line. He also would not donate damaged or extra clothes to charity because he didn't want the lower class of people wearing his clothes.

Many celebrities such as Kirstie Alley, Miley Cyrus, and Ellen Degeneres, publicly supported this boytcott. Miley Cyrus said she was going to burn her A&F clothes as they were "stinking up my place." These celebrities opinions greatly influenced their fans opinions. 1000s of people were standing outside Arocrombie retailers to prevent people from shopping there.

"We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong (in our clothes), and they can't belong."

“Abercrombie and Fitch doesn’t want to create the image that just anybody, poor people, can wear their clothing. Only people of a certain stature are able to purchase and wear the company name.”

Current women's pant sizes.

Did this work? Yes. Mike Jeffries resigned as CEO in 2014, and Abercrombie retailers started carrying XL women's pants. This however did take about 6 years to happen. (2008-2014) They also claim they donate unused cloths to charity, but some people think they don't. They also do not carry any women pants sizes over 14 (XL).

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