How We Spent Our Offseason The Memphis Redbirds are poised to make 2017 a season to remember

Take a look at major offseason happenings as the 20th season of the Redbirds begins in 2017, on the heels of a 2016 season that saw a 17 percent increase in attendance and seven sellout crowds.

SEPTEMBER 20: MEMPHIS TAKES CENTER STAGE WITH THE TRIPLE-A NATIONAL CHAMPIONSHIP GAME

A near-sellout crowd of 9,471 packed AutoZone Park on Tuesday, Sept. 20, as the Redbirds and the city of Memphis had the honor of hosting the 2016 Gildan Triple-A National Championship Game.

The game was televised nationally on NBC Sports Network, which allowed a wide audience to see the beauty of AutoZone Park and Memphis as a whole.

The Scranton/Wilkes-Barre RailRiders (Yankees) took home the trophy with a 3-1 win over the El Paso Chihuahuas (Padres).

NOVEMBER 30: "THE MAYOR OF MEMPHIS" RETURNS

The St. Louis Cardinals announced that beloved former Redbird Stubby Clapp will return to the organization as the club's manager for the 2017 season.

"My family and I feel very blessed to have been given this opportunity to be a part of the St. Louis Cardinals organization again," Clapp said. "We are excited to be back in Memphis working with the Memphis Redbirds on and off the field. The Redbirds have the best fans in baseball, and we look forward to being back at home with them at AutoZone Park."

Clapp played 425 games in Memphis from 1999-2002.

He still holds the franchise's career records for triples and walks, and he ranks second in runs scored and third in games played, doubles, extra-base hits, and total hits.

He was a member of the Redbirds' first Pacific Coast League championship team in 2000.

He also recorded the first hit in AutoZone Park history in 2000.

He reached the majors in 2001 with the Cardinals and went on to have a successful career in player development after his retirement.

And, of course, he authored famous back-flips when entering the field to the delight of the fans.

JANUARY 18: A NEW, "AUTHENTICALLY MEMPHIS," BRAND IDENTITY

On January 18, the Redbirds unveiled a new brand identity that invokes the look and feel of the city of Memphis and its deep culture and traditions.

A neon street sign is immediately evident as the primary logo, quickly calling to mind Memphis’ iconic Beale Street which is located just a few blocks from the ballpark.
The uniform features the neon "Memphis" across the chest, with the primary logo on the right sleeve and the St. Louis Cardinals logo on the left sleeve. The "M" in "Memphis" is formed in the shape of a music note as an homage to the home of the blues and the birthplace of rock 'n' roll, as well as the Memphis Blues, who played during the 1960s and 1970s.
The Redbirds are proud to bring back an iteration of Rockey the Redbird as the St. Louis Cardinals’ famous “Dirty Bird,” which will be featured on alternate “powder blue” jerseys the Cardinals made popular during the 1980s.
“Upon purchasing the Redbirds, our first priority was to reconnect as a local business operating in downtown Memphis. In doing so, we felt we needed an authentic brand that represented not only the storied history of Memphis, but the heart of the city itself.” -- Principal Owner Peter Freund
“Throughout this process, we wanted to create a brand that we could activate. The new, more modern look pays homage to Memphis’ rich baseball heritage while keeping the connection to our St. Louis Cardinals affiliation. We have achieved this balance by maintaining the Redbirds name and color scheme, but also bringing back elements such as the music note ‘M’ from the 1970s.” -- President and General Manager Craig Unger

The new logos really shine when they are activated, which is a key component of the new brand.

FEBRUARY 18: MAJOR LEAGUE BASEBALL INVESTS IN MEMPHIS

Major League Baseball brought its Reviving Baseball in Inner-Cities (RBI) Institute to Memphis, and the week culminated with a free PLAY BALL event at AutoZone Park.

At the end of the night, The Memphis Redbirds Community Fund, in conjunction with Major League Baseball, made a donation to Pitch In For Baseball to benefit Memphis Public Schools. The donation will provide $25,000 worth of baseball and softball equipment to help 460 students get on the field, benefitting 24 baseball and softball teams at 16 schools in the Memphis area.

BALLPARK IMPROVEMENTS: A COMMITMENT TO THE FAN EXPERIENCE

The Memphis Redbirds unveiled plans for a permanent Team Store inside AutoZone Park, allowing fans and visitors every opportunity to show their Redbirds and city of Memphis pride with new-logo merchandise.

The Team Store is a permanent one-stop shop for merchandise, which has been in extremely high demand since the club's new logo debuted. A direct entrance to the Team Store exists on the Union Avenue side of the ballpark.

The unmistakable aromas of Rendezvous' famous barbecue, a Memphis tradition since 1948, will once again waft through AutoZone Park, as the Memphis Redbirds are pleased to announce the restaurant will return as the official barbecue supplier of the downtown ballpark as part of a multi-year agreement.

The world-famous Rendezvous BBQ Nachos will once again be sold at AutoZone Park along with brand-new food possibilities such as Rendezvous BBQ Tacos, Rendezvous BBQ Pizza, and Rendezvous BBQ Hot Dogs.

Beginning again in 2017, the legendary "Rendezvous experience" of smoky Memphis-style meats will once again go hand-in-hand with the "Redbirds experience" of a beautiful night at the ballpark with family and friends, laughter, good conversation, and memories that will last well beyond the game's nine innings.

The Redbirds are proud to announce the Miracle-Gro® Rooftop Garden, a one-of-a-kind addition to AutoZone Park that has wide-reaching benefits for community health, education, and environmental sustainability.

The Miracle-Gro® Rooftop Garden is on the 3rd Floor landing at AutoZone Park, which overlooks the plaza inside the front gates at the corner of B.B. King and Union.

The applications of the Miracle-Gro® Rooftop Garden are numerous and cross multiple segments of the community. The Redbirds are planning to use a portion of the food and herbs grown in the garden in food served at the concession stands during games.

In addition, during the Redbirds' annual Education Days, school children in attendance could tour the garden, learn about nutrition, and see how they could grow a garden of their own in whatever space they have at their home. Additional garden tours on gamedays and during special events are being planned as well.

BOTH ON THE FIELD AND OFF, THE REDBIRDS HAVE BEEN BUSY DURING THE OFFSEASON. THE 20TH SEASON OF THE REDBIRDS IN 2017 WILL BE A SPECIAL ONE!

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.