2. Many evaluators don't know they're evaluators.
Evaluation is the process of determining the merit, worth, and value of things, and evaluations are the products of that process.
Evaluation is a meta-discipline, similar to statistics which you find emedded within all sorts of fields. Evaluation has a practical bent but is an incredibly diverse field with so many different intentions, uses, and methods. Even if they don’t all self-identify as such, you’ll find evaluators in non-profits, government agencies, businesses, and design firms.