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Exam Preparation Guide: Adobe Certified Expert - Adobe Audience Manager Business Practitioner Renewal AD5-E808

Introduction

The Adobe Certified Expert - Audience Manager Business Practitioner Renewal exam guide provides candidates whose certifications are about to expire with information they need to prepare for the renewal certification exam.

This exam applies only to current certified experts who need to renew their certifications. If you are not yet an Adobe Certified Expert, or if your certification has expired, you must earn your certification by passing the full exam. These exams are now on-demand, unproctored, and free of charge.

Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.

Exam Guide Sections:

  • Minimum candidate experience
  • Exam information
  • Exam objectives and scope
  • How to prepare for the exam

Minimum Candidate Experience

At a minimum, the candidate seeking to renew should have a current (not expired) Adobe Audience Manager Business Practitioner certification.

Exam Information

  • Exam number: AD5-E808
  • Exam name: Adobe Audience Manager Business Practitioner renewal
  • Certificate level: Certified Expert
  • Status: Active
  • Available languages: English
  • Number of questions: 34
  • Formats: Multiple choice and multiple select
  • Duration: 68 minutes
  • Delivery: On demand
  • Passing mark: 24/34
  • Price: FREE
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Exam Objectives and Scope

Section 1: Segment creation and syndication (24%)

  • Determine the appropriate method to create segments utilizing 1p/2p/3p data for targeting and analytical purposes
  • Given a scenario, recommend segments for activation that align to business or campaign goals
  • Determine the appropriate method to syndicate segments to destinations for activation

Section 2: Trait creation (18%)

  • Recommend traits for a given audience strategy
  • Determine the correct method to create and update rule-based and/or onboarded traits

Section 3: Reporting and measurements (21%)

  • Given a scenario, analyze reports to provide actionable next steps to meet business goals
  • Given a scenario, analyze audience optimization

Section 4: Troubleshooting and administration (29%)

  • Given a scenario, verify audience delivery information to ensure scheduled delivery needs
  • Determine the appropriate practice to validate offline inbound files
  • Given a scenario, determine the correct method to perform QA against the ID sync
  • Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace

Section 5: Taxonomy (9%)

  • Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature
  • Determine the correct technique to maintain an organized platform using a clear folder structure
  • Differentiate between the different types of destinations

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some recommended materials to help you prepare:

Section 1: Segment creation and syndication

Section 2: Trait creation

Section 3: Reporting and measurements

Section 4: Troubleshooting and administration

Section 5: Taxonomy

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update February 2023.

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