Good Is the Enemy of Great Good to Great: chapter 1

The Story

Built to Last

Great companies have generally always been great

Can a good company become a great one? How?

The Criteria

15 year cumulative stock returns at or below market

Transition Point

15 year cumulative stock returns 3x market or greater

The Research

11 Good-to-Great Companies

11 Direct Comparison Companies

6 Unsustained Comparison Companies

What do the good-to-great companies share that the other companies lack?

The Findings

Level 5 Leadership

First Who . . . Then What

Confront the Brutal Facts

The Hedgehog Concept

A Culture of Discipline

Technology Accelerators

The Flywheel and the Doom Loop

The Disease of Good

Good to Great is possible

Timeless principles for each "New Economy"

Creating enduring organizations of any type

Thank You

Credits:

Created with images by Hermann - "books education school" • Couleur - "watches old antique" • kevin dooley - "Business."

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