Built to Last
Great companies have generally always been great
Can a good company become a great one? How?
15 year cumulative stock returns at or below market
15 year cumulative stock returns 3x market or greater
11 Good-to-Great Companies
11 Direct Comparison Companies
6 Unsustained Comparison Companies
What do the good-to-great companies share that the other companies lack?
Level 5 Leadership
First Who . . . Then What
Confront the Brutal Facts
The Hedgehog Concept
A Culture of Discipline
The Flywheel and the Doom Loop
The Disease of Good
Good to Great is possible
Timeless principles for each "New Economy"
Creating enduring organizations of any type