strengths: 1) nike is the most valuable sports brand in the world. 2) its swoosh logo is instantly recognize around the world. 3) long partner ship with legendary basketball player ,Michael Jordan, which has driven strong cells for the company's basketball shoes .
weaknesses:1)on going perception of poor labor practices and high prices .
opportunities:1)emerging markets2) innovative products.
threats:1)competition 2)currency volatilliy.