Out-of-home is what we traditionally think of as "advertising." It's the billboard on the highway, the sign on the bus stand. The average person might believe that this kind of traditional marketing is going the way of the dinosaur. But that's far from the truth. OOH is growing even today. In fact, in a year of highly disruptive global events that will reshape the media world for years to come, OOH remained the only traditional advertising medium to grow in 2016 - by almost 4%.
Pitch is a vanguard in the OOH space. Businesses still need OOH advertising to survive - it remains highly effective across all audience segments, and can now, with the advent of Digital OOH opportunities, integrate with digital marketing tactics like mobile advertising.
The growth of mobile, in its own right, is leading the digital marketing space. In 2017, spending on mobile advertising is predicted to make up almost half of the entire digital marketing space. The possibilities for these two mediums - OOH and mobile - are huge, given the nearly infinite options for integration between the two, especially when linked with geolocation and the expanding availability of consumer behavioral and location data - often originating from mobile devices.To that end, Pitch recently completed a wildly successful campaign integrating OOH applications with mobile advertising and geofencing. See how we did it below:
A Pitch client with retail locations nationwide wanted to increase foot traffic to their stores in order to increase sales. As for targeting? They sought to reach college students interested in a new phone service during the key back-to-school timeframe - a rich moment for new phone purchasing.