USER NEEDS

"Everything Disney does is tailored to the visitors needs." (Borrie, 1999).

I identified three user needs that visitors look for when attending Disney.

• Fantasyland / Leisure Tourism
• Consumerism / Entertainment
• Visitor service / Comfortableness / Timeliness

FANTASYLAND / lEISURE TOURISM

One visitor said, "Disneyland makes me feel like I'm in a seperate world from the real world".

• An adult returning to the fond memories of their childhood (Marling, 1997).
• Disney becoming a part of the lives of families across all of the world (Johnson, 1981).
• A strong need for non-ordinariness in tourism (Graburn 2009).
• Disney's curious combination of buildings, plants and objects, including the border that surrounds the park and keeps the outside hidden from visitors (Bryman, 1995).
• The fantasyland feeling Disney creates makes visitors want to become even more immersed in the theme park experience (Borrie, 2013).

ENTERTAINMENT / CONSUMERISM

• Disney, as with many private recreation and entertainment locations, embraces a commercial objective. Visitors are given every opportunity to purchase Disney goods and services (Borrie, 2013).
• The partnership of entertainment and movie companies who both desire to increase brand awareness about their product in sort of a two-way fashion with Disney. This in turn brings new rides to the park, while also increasing awareness for that entertainment.(Garber, 2016).
• Much of Disney looks and feels like a chain shopping mall, and this is by design. (Wilson, 2006).
• Beyond the theme park rides the Disney website notifies guests of hidden mickey mouse heads intertwined in different parts of the theme park, giving guests an opportunity to participate a live game within the park (Toyoda, 2014).