Facebook Messenger was hot topic at the F8 conference, and one of the biggest announcements about the messaging app was that there are now 100,000 active bots deployed on the platform every monthly. Furthermore, Facebook announced that 2 billion messages per month were shared between Messenger users and businesses.
Messenger is becoming popular for customer service and content distribution, so Facebook announced changes to the platform to make it more discoverable and easy to use as a standalone product. These changes include a Discover tab on the home screen of Messenger and "smart replies" businesses can use to auto-answer frequently asked questions.
Marketers might consider using Messenger as part of their customer service or content distribution strategies -- especially if their audiences are already highly engaged on Facebook