Since 2010, Manso has been working with special coffees bought directly from producers in São Paulo, Minas Gerais and Bahia. For him, this direct contact with the producer allows to have a product of greater quality. "We visit the producers to know the harvest process, to understand their reality and to see the work closely".
The coffees served by the barista are usually of two types: a grain of chocolate flavor, ideal for cappuccinos and stronger flavor, and a grain with floral notes, which is usually weaker. "The ideal coffee can not be bitter, it is sweet. If the coffee is bitter it is because the grain is of poor quality or was not well prepared", explains Manso.
He adds that one should never add sugar or sweeteners in the coffee. "We do not even leave sugar on the table. If the customer asks, of course we offer, but we always suggest that the person first try without sugar". He says that most of the time people agree that it is not necessary.
Brazil has 3.500 coffee shops, according to Brazilian Association of Franchising (ABF). Photo: Mariana Machado
The entrepreneur ensures that it is worth investing in special coffees and that customers have become increasingly interested in this type of product. "The consumer is more aware and more demanding. That makes us go after news", says. Regarding the major international brands of coffee growing in the country, Manso is not intimidated. "Big networks do not offer competition. We are a special cafeteria, our work is focused on maximum quality. It is a market opposite to that of large networks".
Regarding the capsule coffee market, which is gaining more and more space in Brazil, Manso believes that there's no competition with coffee shops. In his view, it's a gateway into the universe of specialty coffees.
"This is how the consumer comes to understand that the coffees are not all the same, that there is a difference in the sweetness, acidity", exemplifies. According to him, after a time in the capsules, consumers who fall in love will look for other options. "So, you'll enter the universe of specialty coffees. And then there is another discovery: passionate and without return".