SWIPE a closer look at dating apps

Industry

The concept of an application for smartphones is a modern invention, but the need for human interaction and matching with strangers based on our personal likes/dislikes, has existed for several centuries.

It all started in 1695 when British newspapers started publishing the first personal ads. In the 1700’s homosexuals started using these ads for their own safety, as a discrete way of meeting people.

Later on, in the 1920’s lonely World War One soldiers would use similar ideas to seek pen pals. In 1965 new technology was emerging and a team of Harvard undergrads created Operation Match, the world’s first computer dating service. Operation Match was $3 and people could answer questionnaires and match with other members. Dating Mate was launched in 1968 by students at MIT.

There was a clear internet explosion during the 90’s and the cyber-dating industry started to rapidly grow. Match.com, Jdate, and LavaLife started to appear. Later on, eHarmony (2000), Ashley Madison (2002), OkCupid (2004), Crazy Blind Date (2007) grindr (2009), Tinder (2012) Bumble (2014) and many many more!

Despite the difficulties of modern dating, these apps and websites have been breaking barriers and bringing humans closer together. The average millennial prefers the easiness of online interaction over “real” in-person conversations. Which means that they almost rely completely on these apps to meet people that share their same interests. Some people are looking for casual sex, others hope to find the love of their life, but either way these apps facilitate a pool of people that are “single and ready to mingle”

Tinder
Bumble
Happn
Tastebuds
Coffee Meets Bagel

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