Notes on Advertising
Advertising Notes
Tapping into desire and creating need
Getting out a message and shifting the product
Using images and words
Creates illusions that it’s directed to you, the individual viewer
Ads are everywhere and you can’t escape them
450 billion dollars spent annually (Dd figures)
Coca Cola’s ad spending has led to global brand recognition
Leo Burnett- created personalities as products
E.g. Tony the Tiger and Frosties (All these ads connect with the audience)
Another Perspective of Advertising is that no matter how much money you put in it you product can’t have flaws in it
Advertising has been around the world for a long time. They used to have criers who used to shout the ads to the people in the olden days.
Male Representation in Advertising
Rise of male glamour model
Objectification
Construction of ideal male body
Focus on abs, pecs and crotch.
Agency
Male Ideals
Idea of Personality
The Female Gaze
The Male Gaze
Analysis on the Video I think that when you are given different perspectives then you are forced to look at the photo in a different way.
Rosser Reeves Simplistic, Repetitious boasts = The hard sell, Direct+stndent=repetitive, Irritate you way into people's consciousness, unique selling proposition (USP)+ reason why, highlighting how product was different from others on market, Repetition of the USP= association
Bill Bernbach More sophisticated audience = more sophisticated advertising, recognises audience has a brain, blending creativity and art with marketing and commerce. Broke wall between viewer of ad and product advertised