Myth: Agents promoting 2 billion in their real estate career.
Reality: As my father said, you are only as good as your next at bat. Some older agents rely on advertising from the 1980s. Newspapers and Magazines do not sell homes, they sell agents. Buyers are on the internet and effective presentation and exposure on social media is the most effective way to target buyers.
Realtor claim: We have an INTERNATIONAL MLS!!!!
Reality: The internet is international. All buyers, regardless of location, have access to Zillow, Trulia and Realtor.com. Agents in China are not looking at homes in Oakton, Virginia. Clients see homes on the internet and work with local agents. International MLS is a MAJOR FALSE HOPE.