Apple Airpods

What problems do they solve?

  • They are wireless and don't have fragile cords that tangle or break easily.
  • They're aesthetically pleasing.
  • They enable richer bass and sound quality.
Competition

Locally

  • Beats Wireless Earbuds
  • Acesori A.buds

Regionally

  • Skullcandy XT Wireless Earbuds
  • Bose Soundsport Wireless Earbuds

Worldwide

  • Schatzii Bullet 2.0 Wireless Earbuds
  • Rowkin Wireless Earbuds

On The Web

  • Mini Invisible Bluetooth Wireless Earbuds
  • SENSO Bluetooth Earbuds

Target Market

  • Location: Airpods are heavily in stock in California, New England, Florida, and the area surrounding the Great Lakes.
  • Age Bracket: Practically all ages
  • Sex: Both genders
  • Why? Because all ages and genders of people whether they're 5 or 50 use them.
Location of Apple Stores with Airpods in stock.

Price Point: $40-$70 would be a price point because they are not the simple everyday earbuds, they are bluetooth, wireless, aesthetically pleasing, and they are made by the Apple Company so they are bound to be sold more than $20.

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