Persnickety Prints The BIRTH STORY

As a young child, Persnickety founder Chari Pack found joy in documenting life through photos. Babysitting money was always used for film and developing. In the 5th grade, she took it upon herself to publish a DIY style yearbook by gluing highlight photos she'd taken throughout the year with her 110 camera. She sold the yearbook for $2.50.

In 2007, and 3 small boys later, Chari embraced digital imaging and learned photoshop in an attempt to document her families memories.

Chari would design "scrapbook" pages in photoshop, but could not find quality 12x12 prints that were affordable. After her long search, she saw a need and created her own.

After 2 failed attempts with business partners, Chari started over again in 2010, this time on her own. She maxed out car loans and a credit card and launched Persnickety Prints.

2010- installing the Persnickety Prints sign using the companies first logo

Chari built her brick & mortar store with her own money & the love of quality photos. Photo labs were closing in 2009, but she saw the vision and took advantage of the economic crisis by buying up used fixtures, like this customer service desk from the local Borders Bookstore before it closed its doors.

After years of perseverance, determination and hard work, Persnickety Prints grew over 500% in the first 3 years and was nominated as one of Utah Valley's Fastest Growing companies 2 years in a row.

Utah Valley Business | Fastest Growing Company 2014 & 2015

Today, Persnickety Prints is a healthy company shipping thousands of photos a day across the globe. Persnickety celebrates it's 7th birthday this month.

Chari is most grateful for her dedicated staff who strives to help every customer with impeccable service. Persnickety lab techs optimize every image as it's printed and thoroughly quality check every order before it ships worldwide.

Storytelling, documenting life's most precious memories, and the people is Chari's passion. She spends much of her time quality checking & training her team, teaching photo classes, marketing, innovating new products, sharing her success story with others and continually striving to improve the photo industry for the customer.

At Persnickety Prints, it's always about the customer.

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.