A Fitbit is about you—and finding better ways to help you live a healthier, more active life. This fitness bracelet can track the AMOUNT OF steps TAKEN, distance, calories burned, active minutes, hourly activity, AND stationary time. It will monitor your sleep automatically and set silent, vibrating alarms that are more peaceful then THE BUZZER ON YOUR CLOCK. It can also sync stats wirelessly to your phone and computers. It has a 5-day battery life so you can wear it day and night.
Positive Impacts on Media and Communications:

The Fitbit promotes healthy living, and can motivate you to be active. The wristband is connected to an app that displays everything to do with your fitness and health. You can share this information with your friends who do have a Fitbit and can challenge each other to beat their stats. This motivates you to reach goals and to beat theirs so you can be number one on the leader board. It is a fun way to keep active, especially if you are competitive. For example, if you see a friend with more steps taken in the day then you, it can influence you to get out of the house and go for a walk, or run. Therefore, because of the Fitbit, it can positively impact the people who have boughten it and is a fun way to make it social. In the future, it may be more innovated and provide even more tracking features that can keep the consumers happy with the product.

Negative Impacts on Media and Communications:

The Fitbit can only be connected to a smart phone or computer to check the information it recorded throughout the day. For those who do not like using their phone or computers it wouldn't be a smart purchase for you. It will increase the time you would spend on your phone which contradicts the original reason for the Fitbit, which is to stop being lazy by going on your phone and to be active through exercise and to go outside more. Furthermore, since it tracks your steps through the movement of your wrists/ hands, if you are on your phone viewing your stats, it would not record your steps because your wrists/hands will be stationary. In the future, the Fitbit may become less popular and people may stop being active as it does have flaws including; not completely waterproof, can only charge with a USB cable, difficult to set up, expensive and features on some Fitbit's may not be to your use.

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