Despite January usually being a bit of a dull month for retail, we have managed to turn it around with the launch of our 24hr drive thru facility which has been nothing but positive for us. Since then our stores cleanliness and organisation has improved massively and will only continue to do so. Not forgetting to mention we had a very successful store visit, and we bagged ourselves an award!
One of our biggest achievements last month was our huge increase on sales, we are up 40% on average compared to last year!! This is down to all your hard work and your amazing customer connections that keep customer's coming back.
Valentines Day is fast approaching, so we are going to do what we can to get in the valentines spirit and share the love with our customers. Over valentines weekend (11-14th feb) we are going to have valentines themed A-boards dotted around outside the store to draw customers in. Over those four days we will also have a pairings menu on top of the pastry case and by the outside speaker box where every day will have a different "match". For example, "Today's match - Cappuccino and a caramel shortbread" so kind of like tinder, but for coffee and cake. Hopefully this will give customers the incentive to purchase these pastry items with their coffee and embrace the valentines theme. To share the love even more with our customers, we will be writing cute messages on our take out cups on valentines day, for example "with love, from starbucks". More ideas are welcome and we can set this up on the overnight shift before V.Day, little gestures like this could make somebody's day and hopefully we'll see some of these cups on social media!
On Valentines day, we are going to offer the 20th couple that comes into store two free tall drinks. We will track this simply by using a tally chart that needs to be ticked off after a couple comes through on the cafe until we reach our lucky 20th.
We also have our new Molten Hot Chocolate launching on the 10th-14th Feb. It sounds absolutely amazing - hot chocolate infused with chocolate chips, mocha infused cream and chocolate drizzle. It's also available in a frappuccino - recipe cards are available. On the 14th Feb we will be taking part in the Valentines Share Event where we'll be offering 2 for 1 molten hot chocolates/frapps to our customers.
Remember - a heart on every latte is required over the valentines period. We will also have some bunting up in the store and partners can wear an item of red on valentines day e.g apron, socks, hair accessory.
Despite having a few fun things to look forward to this month, it is so important that we are all aware of CEV and QASA and are prepared for any potential visits. We are very lucky that we have these 24 hour night shifts to nail the cleanliness but CEV is all about our brand standards and service. Below are the areas that the CEV auditor will observe:
Worksheet available and set up correctly
All partners have name badges on
Any visitors to sign the DRN
Pastry case full & set up to sirens eye
All grab & go items fully stocked & tidy
All merchandise priced
Condiment bar, clean & fully stocked
Music & lighting correct
Blue roll, sanitiser & bussing tub available ensure 10 min routine
Names taken for every customer
Partners upselling 2 specific items
Pike place available & correct weight
All shot times within 15 - 19sec
Soy, coconut, juices all dated correctly
Partners know correct napkin and knife procedure
All Day dots in place and correct
It is absolutely crucial that we maintain these specifics throughout the entire shift, we all need to support each other in making sure these procedures are completed on a daily basis. So if a partner opens a soy milk and forgets to date it then please support and either remind them to do it or do it yourself. It's all about teamwork. This checklist is available on the pin board for you guys to look over if needed. CEV is now also drive thru live, so it is absolutely CRUCIAL that the partner deployed on DTR stays by that window and fully interacts with the customer from the moment they get there until the moment they leave. If anyone has any questions regarding CEV or QASA the please ask any of us managers.
Here's to another successful month!