Cyclones Understanding the marketing enviroment

TEAM

Iowa State University is located in Ames Iowa. There mascots name is Cy, which looks like a bird. The jerseys main color is red with some yellow in it. The away teams jerseys are sometimes white with red but sometimes they wear yellow jerseys with a little bit of red. The boys basketball team is in the Big 12 Conference of NCAA Division 1. The team is coached by Steve Prohm who has coached for two years. Some of the players are Naz Long, Matt Thomas, Georges Niamg, and Abdel Nader.

Iowa Hawkeyes and the University of Northern Iowa are two brand competitors.

The Minnesota Gophers is a team from Minnesota who play's Iowa State. The Minnesota twins is a baseball team near the Gophers.

The Minnesota twins play at target field in Minneapolis. Their record was 59-103

Generic competitors are food, gas, and shelter

Ames Iowa vs. Iowa City

Rent Prices in Iowa City, IA are 17.90% higher than in Ames, IA

Restaurant Prices in Iowa City, IA are 10.06% lower than in Ames, IA

Groceries Prices in Iowa City, IA are 8.32% lower than in Ames, IA

Technology

More than $104 million in facility improvements were made, including the addition of three new facilities. The Cyclone Sports Complex houses softball, soccer and track and field. The men's and women's golf programs boast a new golf performance center that includes heated hitting bays, an indoor putting green and outdoor practice areas among its amenities. The new Bergstrom Football Complex was dedicated in October 2012, giving the Cyclones a state-of-the-art facility for the football program.

NCAA rule book

This is an example of women's apparel

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