After sketching 5 rough logos where created digitally.
The heart was chosen to show the company as caring. The aperture was cut out to show that photography is in the center of their hearts. From the rough(left) the "cam" and "ture" changed to be the same weight to help provide unity. The colors of the first revision read as a health care company. The colors where changed to the one on the right. The new color pallet fits the company's attribute of providing inspiration.
Reversed, black and white, reversed out of black and white
The whole logo funnel start to Finish.