This is one of David Ogilvy's most famous advertisements. Without the eye patch, the Hathaway campaign would have been a simple example of shirt advertising with a well-dressed man shot against an opulent background, but David put in the eye patch to draw in people to look at the ad. He unwittingly blazed the trail for a new style of advertising.
David started his company, Ogilvy & Mather (founded 1948), with only $6,000. After building up his business in New York, he merged with the London based agency, Mayor and Crowther.
Attracting clients was a challenge in the beginning but he focused on getting results for his clients and he firmly believed that the best way to get new clients was to do outstanding work for his existing clients. His few clients loved this and they rewarded him with larger budgets and referrals to other potential accounts.
"You cannot bore people into buying your product; you can only interest them in buying it."-David Ogilvy
Ogilvy's hardest thing to face was the start of it. He had to work local and was only had a few clients. Using only $6,000, he focused on each client and it paid off in the end.
Other advertisement companies loved him and they wanted him. Being a famous entrepreneur in advertising was huge, ads are everywhere and so everyone want him to work for them.
Also one of Ogilvy's most famous ads, saying that the car is fast, stylish, and quiet as a mouse.
David Ogilvy completely changed the way advertisements are now and will be. He changed ads from being simple to entertaining. This helps our economy now because more people are buying products because of the layout of advertisements. Companies now use Ogilvy's method of not boring the customer.
We can learn from David Ogilvy from a quote by him that sums it all up.
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create." - David Ogilvy
Cleverness doesn’t sell products and services. With this project, I could had a list with all of this information crammed together on a google doc, but that doesn't appeal to anyone. With the right presentation you can sell anything.