In specific, our campaign hopes to achieve the following:
- Raise awareness on the issues surrounding refugees, both locally and globally.
- Mobilize actions by calling individuals and groups to get involved through volunteer and internship opportunities.
- Increase traffic to our partners' websites, such as: The United Nations Refugee Agency, U.S. Committee for Refugees and Immigrants, International Rescue Committee, and World Relief.
- Produce a launch video, featuring high-profile activists, including Angelina Jolie, Ben Stiller and Cate Blanchett.
- Create 5 infographics, emphasizing on the following topics: Why refugees have to flee, living conditions in a refugee's camp, the world's response to the refugee crisis, refugees resettlement in the United States, and refugees resettlement worldwide.
- Partner with college campuses, community centers, and advocacy groups to host events across the United States on June 20th, 2017, to celebrate World Refugee Day.
- Produce 10 photo-essays and videos of 5 refugees families and 5 host families.
- Incorporate #FriendOfRefugees in all content.
In the community:
- Submit letters-to-the-editors of the local newspaper about refugees advocacy in the local community.
- Promote the hashtag #FriendOfRefugees among millennials and social media users.
- Encourage residents to attend a World Refugee Day event.
- Increase followers on social media accounts of the UNHCR, IRC, U.S. Committee for Refugees, and World Relief.
Across the country, strangers, friends, families and communities are creating powerful bonds of friendship that transcend language and culture, at a time when they are needed most - United Nations Refugee Agency
SAMPLE CREATIVE WORK
In recent months, communities in the United States have been showing a growing attention when it comes to the issues of refugees. It is crucially important to build upon these momentum and empower them to have louder voices. Our main audiences includes:
- Refugees advocacy organizations.
- Student organizations on college campuses.
- Churches and places of worship.
- Social media users who actively engage in sharing and spreading content.
- Social justice forums, both online and offline.
- Residents from highly diverse communities, such as Clarkston, Georgia, or Orange County, California.