Friend of Refugees I'M A #FRIENDOFREFUGEES. ARE YOU?

GOALS AND OBJECTIVES

Friend of Refugees is a social media campaign profiling the stories of those who have been forced to flee their home, as well as those who have welcomed refugees with compassion and support. The campaign is created to raise awareness for a community who have been fighting for their survival, and proving to the world that they are worth saving. The primary objective of this campaign is to encourage and celebrate the community of refugees on the journey they've gone, while also motivating our audience to become #FriendOfRefugees through fostering a welcoming and supportive environment.

The Friend of Refugee Campaign will begin on Saturday, June 10th, 2017, and will conclude on June 30th, 2017. The campaign launches 10 days before until 10 days after World Refugee Day, which takes place on June 20th, where the world comes together to express solidarity with people forced to flee and encourages governments to take action.

In specific, our campaign hopes to achieve the following:

  1. Raise awareness on the issues surrounding refugees, both locally and globally.
  2. Mobilize actions by calling individuals and groups to get involved through volunteer and internship opportunities.
  3. Increase traffic to our partners' websites, such as: The United Nations Refugee Agency, U.S. Committee for Refugees and Immigrants, International Rescue Committee, and World Relief.

CAMPAIGN DELIVERABLES

Nation-wide:

  • Produce a launch video, featuring high-profile activists, including Angelina Jolie, Ben Stiller and Cate Blanchett.
  • Create 5 infographics, emphasizing on the following topics: Why refugees have to flee, living conditions in a refugee's camp, the world's response to the refugee crisis, refugees resettlement in the United States, and refugees resettlement worldwide.
  • Partner with college campuses, community centers, and advocacy groups to host events across the United States on June 20th, 2017, to celebrate World Refugee Day.
  • Produce 10 photo-essays and videos of 5 refugees families and 5 host families.
  • Incorporate #FriendOfRefugees in all content.

In the community:

  • Submit letters-to-the-editors of the local newspaper about refugees advocacy in the local community.
  • Promote the hashtag #FriendOfRefugees among millennials and social media users.
  • Encourage residents to attend a World Refugee Day event.
  • Increase followers on social media accounts of the UNHCR, IRC, U.S. Committee for Refugees, and World Relief.
Across the country, strangers, friends, families and communities are creating powerful bonds of friendship that transcend language and culture, at a time when they are needed most - United Nations Refugee Agency

SAMPLE CREATIVE WORK

Sample infographics created by the UNHCR and the IRC

TARGET AUDIENCE

In recent months, communities in the United States have been showing a growing attention when it comes to the issues of refugees. It is crucially important to build upon these momentum and empower them to have louder voices. Our main audiences includes:

  1. Refugees advocacy organizations.
  2. Student organizations on college campuses.
  3. Churches and places of worship.
  4. Social media users who actively engage in sharing and spreading content.
  5. Social justice forums, both online and offline.
  6. Residents from highly diverse communities, such as Clarkston, Georgia, or Orange County, California.

Sample posts and tweets:

  1. Facebook: Today marks the launch of the Friend of Refugees Campaign, a platform to share the stories of many individuals who have been a part of the movement to bring hopes to the global refugee crisis. Follow along as we bring to you the photos, videos, and especially the people who have been under oppression and injustice. Together, we each can be a #FriendOfRefugees. Will you join us?
  2. Twitter: We proudly launch the Friend Of Refugees Campaign today! Follow along as we bring you the stories of these world changers. #FriendOfRefugees
  3. Facebook: Each day war forces thousands of families to flee their homes. People like you, people like me. Watch and share this video, and see why refugees left everything behind as they cling on to survival.
  4. Twitter: Join us as we commit to bring aid to the many vulnerable refugees in the world. Available opportunities here: (insert link)
  5. Instagram: Today, we feature the many faces of those who have made significant contributions to foster a diverse, supportive, and welcoming environment for the resettled refugees in their community. Read their stories and see how they become a #FriendOfRefugee!
  6. Facebook: On June 20, the world commemorates the strength, courage, and resilience of millions of refugees, who have faced death in the eyes, yet never given up hope. Our campaign celebrate you, and we vow to encourage each and everyone of us to become a #FriendOfRefugees!
  7. Twitter: @RedHourBen and Cate Blanchett stand with refugees, and other celebrities have joined the campaign. Will you be a #FriendOfRefugees with us?

CONCLUSION

Despite the recent escalation in the refugee crisis after the Syrian Civil War in 2011, issues regarding refugees and individuals without a home have been on the forefront of the United Nations' agenda since 1950. Today, as the world takes a closer look into how the refugee crisis can be resolved, it is up to us, individually and institutionally, to make contributions that positively impact the global refugees community.

The Friend of Refugees Campaign launches to be a reminder that though many might come with the label of refugees, we are, in fact, more alike than different. The refugee crisis cannot be resolved if we separate ourselves away from this community; and it can only get better if we can prove that our world has been changed because of the refugee community. In partnering with many other local and international refugee resettlement agencies, the Friend of Refugees Campaign wants to emphasize the idea of working and moving forward in unity. Together, we hope to encourage you to stand, and be a #FriendOfRefugees!

Credits:

Created with images by Aniruddha Bashar - "Refugee" • LoggaWiggler - "u leg bridge teak bridge old"

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.