Exploring Sephora Canada's Company Culture during the COVID-19 Pandemic by Nikki Niamir

Research Project Poster


Employees are key for a corporation’s success. They are what drive the company’s goals – to maximize profits. In order to do so, a company needs passionate and hardworking employees. A company can do a lot in order to have and keep those employees, and it has to do with a company’s culture. A company’s culture needs to be properly maintained and watered, like a plant. The COVID-19 pandemic has made this difficult, especially in the retail industry. This research will explore how Sephora Canada, a leader in the retail beauty industry, did in terms of keeping company culture strong during unprecedented and stressful times by surveying current employees.


Corporate culture is the shared values, ethics, vision, beliefs, and standards that people (both management and employees) within a corporation follow. It is seen in the company’s public image and even in employee engagement. It is essential for corporations to have a strong and well-built corporate culture. Companies with strong corporate cultures often have high workplace morale with engaged and productive staff. This is important in order to retain good employees and save time and money by preventing high turnover rates. However, it can be difficult to keep corporate culture alive, and to keep employees interested, engaged and confident with their work and their employer, especially during the COVID-19 pandemic. These uncertain and unprecedented times have been difficult on the retail industry, and employees. It is essential, more than ever, to maintain a strong company culture in support of employees, as well as the overall success of the business.


Some sample questions asked of interviewees:

  • How would you rate your satisfaction with Sephora's culture and engagement?
  • How would you rate Sephora dedication to diversity and inclusiveness?
  • How determined are you to give your best effort at work every day?
  • What communication channels does Sephora have in place?
  • How often do you participate in team-building exercises and activities?


Click on the button below to learn more about the research project!

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A short video by the researcher, Nikki


hello there!

Nikki Niamir is a fourth year student at Ryerson University majoring in Professional Communications with a minor in English. Her interests involve internal communications and the importance of a strong company culture. She is also passionate about social media, digital communication, public relations and risk and crisis communications.


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