Trails WA’s digital platform, showcasing hundreds of Trails, is the foundation of all marketing activity of the organisation. This valuable state asset requires a technology update to meet increased user expectations including off-line maps for all devices including iOS and Android smart phones.
Trails WA has reviewed and updated its digital strategy and functionality requirements and is currently seeking a developer to create the new platform.
The digital strategy includes consideration of the sustainability of the platform including potential partnerships and income streams to support its ongoing maintenance and management.
Pilot Trail Town Accreditation
A Trail Town is defined as "A population centre that offers a large range of high quality trails, trail user related services, facilities, trail related businesses, strong branding and supportive governance."
To steer the development of world-class trail destinations, Trails WA partnered with the WA Trails Referene Group to develop Trail Town Accreditation criteria and an implementation strategy.
The Trail Town logo will be used as a symbol of quality to identify destinations which meet the criteria. The symbol at the centre of the logo reinforces the Top Trail program. A style guide has been developed.
Trails WA will undertake the role of ‘Accreditation Body’ for Trail Town status, participating on an assessment panel with suggested membership being representatives from Trails WA, Trails Reference Group, DBCA and DLGSC.
Implement the Trail Friendly Business program
The Trail Friendly Business program will be introduced across Western Australia by Trails WA with a particular focus on destinations aiming to become accredited Trail Towns.
It is recognised that trail friendly businesses exist outside of accredited Trail Towns including towns along the Bibbulmun Track and Munda Biddi Trail.