Rural tourism in Italy attracts people from all around the globe. In particular agritourism activities cover a wide range of interventions, not only hospitality and supply of food, but also the organizations of tasting of farm products and the organizations of cultural and recreative activities like hiking excursions and horse riding tourism.

Rural tourism, including agritourism, fulfils an important role in the activation of rural areas, especially regions of high unemployment. Apart from the economical aspect, also the social and ecological aspect is of great importance. The increasing interest in the countryside and in relaxing far from great urban complexes creates a possibility of improving the living conditions in the country – not only for individuals concerned with organizing and selling tourist services, but for the whole community of villages, or even the region.

Rural tourism makes it possible to use the village space, agricultural environment and infrastructure in a rational way. Transformations of rural landscape are also connected with adaptation, rebuilding and preserving of old dwelling structures, of architecture of the region, therefore also with preserving regional qualities, customs and folklore


The development of Umbria in Italy and its tourism (including rural tourism) was stopped by an earthquake in 1997


Created with images by jimg944 - "Jacuzzi Family Vineyards & Winery, Sonoma Valley, California, USA"

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