History
Boston confectioner William Schrafft was a man who created the Schrafft's company and also invented Jelly Beans.
Here you find out about the production of Turkish Delight:
It started when Jelly Beans were first mentioned in 1861, when Boston confectioner William Schrafft wanted people to send his Jelly Beans to soldiers during the American Civil War. Nearly nobody knew Jelly Beans until July 5, 1905, when Jelly Beans were mentioned in the Chicago Daily News. The advertisement helped Jelly Beans to be sold for nine cents per pound.
With this link you can find more about the company itself:
After the Idea of Schrafft's, a company called "Jelly Belly" was made which is till today the most Jelly Beans making company in the world.
A thing that was special about this company was the invention of the "Jelly Bean Challange". Now you had a fun game where you had a bag with bad flavoured and good flavoured beans.
(But I think everybody knows what the "Jelly Bean Challenge" is, right?)
How to Celebrate
In order to celebrate Jelly Bean day, you have to be very creative because it's not only about eating Jelly Beans, but it is over making interesting designs, cocktails, mocktails and so on.
Here is a short report of the Jelly Bean day:
But good to know is, that the only thing you need to do, is to eat these colored Beans!