Since advertising began many years ago, women have been objectified and been insulted in so many levels it left women massive barriers to overcome and at the same time drop their self esteem. In plenty of advertisements, they try to present what an "ideal woman" must look like and must do. This affects the women because they will feel pressured and try to become that "ideal woman". On the contrary, this affects the men because now the women they seek for resemble the ones in advertisements.
Transition to the 1980s
As we transition to the 1980s you will see quite a few changes. Such as how women were establishing themselves in the workforce and were trying to get rid of the stereotype that women were housewives. Also, in the 1980s women's physical features were used a lot in ads and also looking beautiful was important.
Transition to the 2000
Transitioning to the 2000s using women as attention grabbers was used to an extent. However, other than that everything about women in advertising was a bit better because stereotyping, insulting, offending and, telling them how to look was not as common as it was in the 70s, 80s, and 90s.