A Mashable Relationship A New way to help your customers fall in love with you!

I was going to do an article about trends and in particularly the need for videos and pictures in your communications and marketing. But instead of an article, I am in the process of making adjustments for the video. One of the Trends to be aware of should be MASHABLE, which comes from the word mashup meaning to bring together two or more items; one would be mixing vanilla and chocolate ice cream to become swirl. I talk a lot about building relationships with your customers, so I am mashing up, Jenna Amatulli’s “9 Ways To Makeover Your Online Dating Profile In 2017” and making it about business relationships - 9 Ways To Makeover Your Brand This Year To Get More Customers.

1. Revamp your website profile with new photos and information.

Make sure your look, image, and brand is all up to date. How long do you keep up the information on the website and is there any dead links or out of date information? I know I found at least one on my website. I had changed a web page title, but forgot to update all the links on all the pages. And help one another, if you find one on a suppliers website, let them know and ask them to let you know. I can offer a professional marketing opinion, but don’t forget to ask your customers.

2. Delete your damn selfies.

I love that headline, and businesses, you need to remember it is not about you. It is about your customer’s problems and how you want to help them. On ALL your customer interactions need to be able to provide your customer with more and more information as they flow through your sales funnel. You need to be looking at where the customer is on the sales funnel. Not all potential customers contact you, see your website, or hear about you in the same order or even with the same amount of touches. Put down the camera now (after step 1) and look at your potential customers.

3. Make the effort to meet the people you’re talking to.

Again, Jenna has it dead on here, I didn’t change the title on that one either. It must be the idea that if you want to have customer purchases, loyalty and references, the business needs to provide a valued relationship with the customer. Providing information in a face to face environment allows the customer to glean more information, as they compare the service or product to what was promised or told talked about.

I will leave you the rest of Jenna’s relationship advice from number four to eight. I have adjusted number nine, but just the words and not the meaning behind it. Enjoy the rest and try to relate how you could adjust each to relate to your story and the marketing that you would like to share with your customers.

4. Be honest about what you want.

If someone’s profile says “just looking for a hookup” or a person tells you that’s all they want ― but that’s not what you want ― move on. The same goes for you if you’re looking for just a hookup: be clear about your intentions. It’ll make the process less stressful for all parties involved.

5. Don’t judge a book by its cover.

Neely Steinberg, dating coach and personal image consultant, told The Huffington Post that daters need to remember that profiles are just profiles.

“I’ve worked with so many women who were on the fence about a guy who emailed them, judging every little thing about their emails and/or profile, but ended up falling for those very men after meeting them in person. You just never know, so try to rein in your assumptions and judgements if you find yourself becoming overly picky about who you’re open to connecting with.”

6. That said, try to make your profile stand out.

Steinberg emphasized that creativity is key. “Spend some time crafting something playful, unique, and creative... You want a prospective match to think: ‘Wow, great pictures, imaginative profile. I just have to meet this person.’”

7. Include elements of spontaneity and adventure.

Incorporating some aspect of your proclivity for spontaneity will up your match probability by 139%, according to Hinge. Some examples: “Next vacation I want to go on” and “On my bucket list.”

8. Say something memorable.

Alex Williamson, Bumble’s director of creative marketing and brand copywriter, told Refinery29 that memorable anecdotes are great conversation starters. “I remember seeing one guy’s bio where he had a list of three things he enjoyed and one of those things was watching dogs back up. I still think about that — it’s hilarious! If you say something quirky, it can lead to conversation.”

9. Try a new marketing approach you haven’t done before.

If you want to grow in your business (or personal relationship) you need to put yourself out there. You need to tell your story, and explain how it solves their problem, because it matters to influential customers.

Created By
Ryan Kirkness


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