We've pared down our purpose for the project to five "Keywords" which represent the purpose and intent behind the story. The 5 Keywords represent the purpose or intent behind the story. They represent the inspiration, tone, audience, action, and uniqueness of the story. In defining the purpose of the story as a series of single words, we ensure that we’re getting at the essence of the story in the clearest way possible. The Keywords are developed and agreed upon at the beginning of a project so that we have a tangible filter for all of our creative decisions moving forward. By doing so, we're ensuring that the content we create delivers the right results in the right way. We arrive at the Keywords by looking at a series of prompts and brainstorming all the relevant, single-word answers for each. While we considered many iterations of each Keyword, what we've presented here is what we’d recommend as the purpose behind this story.
Customers can trust ACT's certified staff to produce high quality, thoroughly tested products.
ACT is committed to customer satisfaction and the quality of their products. They prove this commitment through their ridged quality control process.
Fire Protection Contractors
Our target audience are fire protection contractors for small to large companies in Mexico and Texas.
We want the audience to call the number listed on the ACT website.
We will use the Baker Hughes marketing video as a style guide for this project. The pacing, voice, and tone will be informed by the Baker Hughes video.